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"SapientNitro"

SapientNitro: Connecting with the
SapientNitro: Connecting with the "always-on" customer (Long)
Today’s consumer is always on and always connected. Learn from Alan Schulman, VP of Global Digital Marketing & Brand Content at SapientNitro, how companies should evolve their organizations to take advantage of this new paradigm; how to transform brands for digital; and what it takes from a marketing leadership, execution, and measurement approach to be successful. 
  • Digital Publishing Suite
  • Views: 164
  • Added: Jun 02, 2014
  • Runtime: 00:24:35
  • Tags: mobile, Alan Schulman, DPS, Digital Publishing Suite, SapientNitro, content publishing, mobile marketing
SapientNitro: Connecting with the
SapientNitro: Connecting with the "always-on" customer (Short)
Today’s consumer is always on and always connected. Learn from Alan Schulman, VP of Global Digital Marketing & Brand Content at SapientNitro, how companies should evolve their organizations to take advantage of this new paradigm; how to transform brands for digital; and what it takes from a marketing leadership, execution, and measurement approach to be successful. 
  • Digital Publishing Suite
  • Views: 48
  • Added: Jun 02, 2014
  • Runtime: 00:02:09
  • Tags: mobile, Alan Schulman, DPS, Digital Publishing Suite, SapientNitro, content publishing, mobile marketing
Palms Casino Resort uses SapientNitro and Adobe Experience Manager
Palms Casino Resort uses SapientNitro and Adobe Experience Manager
A multimillion-dollar casino resort makeover to attract travelers wouldn’t be complete without a new website that’s equally exciting. The Palms Casino Resort’s new website is as vibrant and engaging as Las Vegas, delivering unique experiences whether the customer is interacting via the web, mobile device, or social network, all with the help of Adobe Experience Manager.
  • Views: 2,655
  • Added: Aug 14, 2013
  • Runtime: 00:03:48
  • Tags: CQ, Web content management, Adobe Experience Manager, Las Vegas, Marketing Cloud, Palms, Palms Casino Resort, SapientNitro
Marketing Camp 2013
Marketing Camp 2013
Watch 5 marketing experts debate if marketing is B.S. They discuss Twitter and Facebook, what influence really is, and why brands need to rely on a complete marketing mix. The panel is moderated by Todd Wasserman (Mashable business editor) and includes B.J. Mendelson (author), Thor Muller (co-founder of Get Satisfaction), Christian Waitzinger (executive creative director, SapientNitro) and Jeff Feldman (director of strategy, Adobe).
  • Marketing Cloud
  • Product Version: CC
  • Views: 817
  • Added: Mar 11, 2013
  • Runtime: 00:09:18
  • Tags: Facebook, Social Media , Twitter, marketing, panel, Get Satisfaction, Marketing Cloud, Mashable, SapientNitro, attribution
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