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The Reinvention of Marketing – Introduction & Adobe/SAP Announcement
Show: Adobe Summit 2014
Brad Rencher, Sr. VP and General Manager, Digital Marketing, shares his vision and talks about opportunities to reinvent marketing using Adobe Marketing Cloud. CEO Shantanu Narayen announces a strategic partnership with SAP, connecting the worlds of the CMO and CIO and enabling the power of combined technology offerings across the entire enterprise to better meet the needs of customers.
SPAR Austria uses Adobe Experience Manager and ecx.io to Enhance Digital Marketing Strategies
Show: Adobe Marketing Cloud
Learn how SPAR Austria, a leading international retail chain and franchise, leveraged systems integrator ecx.io and Adobe Experience Manager integrated with SAP to deliver real-time, in-store offers to customers online.
SAP Adobe Marketing Cloud Video
Show: Adobe Marketing Cloud
SAP is in the business of making all businesses run better. They have hundreds of thousands of customers and millions of users. Adobe helps SAP to create a digital experience that delivers relevant experiences to its vast amount of customers at all times. SAP leverages multiple solutions within the Adobe Marketing Cloud, including the following: Adobe Analytics, Adobe Target, and Adobe Experience Manager. With Adobe, SAP has seen conversion increases of up to 47 % by just changing copy on buttons on the website.
Getting Deeper with Adobe Flash Builder Plugin for SAP Netweaver Gateway Services
Watch Keith demonstrate how to use the new Flash Builder plugin for SAP Netweaver Gateway to associate data within two datagrids, binding data from an SAP service, then retrieving details of a selected item in the first datagrid and displaying it in a second datagrid.
Getting Started with Adobe Flash Builder plugin for SAP Netweaver Gateway Services
Watch Keith demonstrate how the new Flash Builder plugin for SAP Netweaver Gateway makes building Flex apps for SAP fast and easy. Keith will demonstrate how to introspect SAP services and bind them to a datagrid.
Extending Flex and Adobe AIR to the Enterprise with Data Service Connectors
Show: MAX 2011 Develop
End users today expect the same experience from the legacy systems they use in the office as the social systems they experience at home. In this session you'll learn how to extend and enhance your existing back-end applications using Flex, Adobe AIR, and Data Services to leverage legacy data sources with .NET Adapters, IIS plug-ins, or the SAP Connector for Data Services.
Flash Builder - Gateway Design Time Demonstration
The Flash Builder, SAP NetWeaver Gateway Integration Project is focused on helping developers more easily consume data and services from SAP R3 implementations within Flex applications. In this video, see how to build a simple Flex tablet application using SAP data accessed through the SAP Netweaver Gateway.