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ROX (Return on Experience): What to measure, how to measure, what to expect
ROX (Return on Experience): What to measure, how to measure, what to expect
Learn how to plan, calculate, and measure customer value and business ROI in order to maximize return from multichannel solutions for customer experience management. While focusing on the key returns from customer experience efforts, this session will also provide best practices for planning, prioritizing, and measuring your customer experience projects. We’ll provide examples of customer value and business returns from CEM projects to illustrate ways to balance the needs of the customer with the needs of the business.
  • Views: 431
  • Added: Oct 05, 2011
  • Runtime: 01:02:16
  • Tags: adobe, ROI, MAX 2011, ROX
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