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Brenda Huettner: Expanding role of multimedia in Tech Doc
Brenda Huettner shares exciting developments in how graphics, especially video, are replacing traditional text-oriented training steps. Huettner observes that many "static" screen grabs are being replaced by intelligent software simulations, like the ones that she creates with Adobe Captivate. The lines between video production and traditional "tech doc" continue to blur.
Matthijs Clasener, Grafisch Lyceum, Rotterdam, The Netherlands
Matthijs is a teacher from The Netherlands whose specialty is the moving image at the Grafisch Lyceum Rotterdam. He teaches classes in animation as well as film and video courses. Matthijs also teaches Adobe software courses for adults at the Mediacollege. He is an Adobe Education Leader for these institutes and does a lot of things in that role. He has also won an Adobe Impact Award for his contribution to the Education Community. He has built a worldwide competition between students in Animation and Film and Video courses.
Hogarth: An Efficient Workflow with Adobe Premiere Pro & Anywhere
Show: Adobe at IBC 2013
Mark Keller of Hogarth WorldWide explains the complexity of creating and delivering digital content globally and the role Adobe Premiere Pro and Adobe Anywhere play in their workflow.
Sonali Natarajan: Leadership in TechComm
In this STC/Adobe interview, Sonali Natarajan of CISCO comments on "Leadership in TechComm". You need your team, because you can't do it alone. As a leader you role is to paint the vision. You company has to change along with the company. New content strategies and methods based on analytics are required. Introducing new technologies can be disruptive, but working together as a team, you can overcome temporary obstacles.
Build.com Customer Success Video
Show: Adobe Marketing Cloud
Build.com is the largest, online only, retailer of home improvement products. Build.com leverages Adobe Analytics, Adobe Target, and Adobe Medio Optimizer Solutions. Analytics plays an important role in helping with the Build.com business. Adobe has helped to drive a significant amount of money to Build.com's bottom line.
Beyond the Like: Social's role in a Multichannel Advertising Environment
Show: Adobe Summit 2013
Dispel the myth that social media is worthless by putting it into context with your other marketing efforts. Join Paddy Power's Johnny Devitt, to learn how social media has fundamentally changed the way marketers and analysts think about online advertising. Discover how the most innovative companies are tracking social interactions to revenue conversions. This session covers: Best practices for social measurement based on Facebook experiences and research Tactical recommendations for optimising current measurement practices The types of content and social campaigns that drive success on Facebook. Presenters: Paddy Power: Johnny Devitt, Head of Social & Display Media
Sarah O'Keefe: Tech Communicators Need to Focus on the Business
In this STC/Adobe booth interview, Sara O'Keefe raises some important issues. "We need to make a shift over to being identified as people who make content which affects the business." Sarah would like to see more of a focus on case studies and how a solution would actually affect the overall business. How does info need to be produced in a fashion that will make it effective. It may no longer be just a tech manual.
Rahel Baile: Reclaiming Content Strategy
Rahel Baile reminds us of something critical in this STC/Adobe booth interview: technical communicators need to reclaim content strategy. This space has been widely claimed be marketing people because they are outgoing and part of content strategy is editorial. However, a good portion of content strategy is "technical", and we as tech comm professionals need to reclaim that space, which is ours. Both sides, marketing and editorial, are needed.