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33 results found on

"ROI"

Solution Tour
Solution Tour
Discover how Adobe Social helps companies solve key social challenges and maximize social impact. This video details how data and insights from Adobe Social can help marketers improve content, reach the most relevant audiences, optimize conversions, and scale social content and data across the organization.
  • Social
  • Product Version: CC
  • Views: 289
  • Added: Apr 04, 2014
  • Runtime: 00:06:52
  • Tags: Adobe Social, social ROI, social data, social measurment, social media
Measure mobile app ROI
Measure mobile app ROI
Discover best practices to measure ROI of your mobile or tablet app Learn measurement strategies to quantify app impact—both for customer-facing and internal apps Hear about case studies and how successful companies have determined ROI for mobile apps Learn from Forrester Research about the factors you should measure, and how to weigh those with total cost
  • Digital Publishing Suite
  • Views: 284
  • Added: Mar 18, 2014
  • Runtime: 00:46:58
  • Tags: adobe, ROI, mobile, Measure, app, digital publishing suite
Sotheby's International Realty: Driving ROI with Sales Enablement App
Sotheby's International Realty: Driving ROI with Sales Enablement App
See how Sotheby's International Realty, a leading global luxury real estate network, equips its affiliates with an internally distributed sales enablement app. Discover how the firm ensures its agents have the most up-to-date, interactive sales material at their fingertips, and how the app drives direct ROI for the company.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 3,288
  • Added: Nov 04, 2013
  • Runtime: 00:03:33
  • Tags: DPS, Digital Publishing Suite, InDesign, Sotheby's International Realty, mobile apps, mobile marketing, private publishing, real estate, tablet apps
Social ROI Panel
Social ROI Panel
At DMexco Frank Puscher hosted a Social ROI panel. Panellists included John Mellor VP of Strategy & Business Development for Digital Marketing Adobe; Suresh Vittal, VP of Strategy, Adobe Campaign; Joel Flammann, MD, Publicis Munich and Alexander Rossman of St. Gallen University who have recently published a report on Social ROI
  • Social
  • Marketing Cloud
  • Product Version: CC
  • Views: 483
  • Added: Sep 27, 2013
  • Runtime: 00:42:11
  • Tags: Social Media , Alexander Rossman, Cologne, DMexco, Frank Puscher, Germany, Joel Flammann, John Mellor, Publicis, Social
FrameMaker and DITA: Determine FrameMaker Savings with ROI Calculator
FrameMaker and DITA: Determine FrameMaker Savings with ROI Calculator
FrameMaker 11 can save you a great deal of time and money over seemingly "less expensive" XML solutions, due to the reduced time to create full formatting for all of your outputs. This brief video walks you through a carefully researched Return on Investment (ROI) Calculator that will identify "cash leaks" in many competitive XML or DITA solutions. Although the calculator is populated with typical, realistic values, you may swiftly customize it with your own data. Here is the URL shortcut to go to the calculator itself: http://adobe.ly/17QTK1K
  • FrameMaker
  • Technical Communication Suite
  • Views: 97
  • Added: Sep 11, 2013
  • Runtime: 00:06:52
  • Tags: DITA, Adobe FrameMaker, Consulting costs, FrameMaker 11, XLST, XML, XSL-FO, cost calculator
FrameMaker for Word: How to use the FM vs Word Savings Calculator
FrameMaker for Word: How to use the FM vs Word Savings Calculator
Go to our microsite at www.douwriteright.com and try out the savings calculator. This brief video walks you through a hypothetical workload that one Word user may have, when contemplating upgrading to FrameMaker. Product Evangelist Maxwell Hoffmann discusses the logic behind each categories, and even attempts to lower the savings by reducing hourly rates or the scope of the project. You'll soon discover that no matter how modest your project scope is, if it is real technical documentation, FrameMaker will save you a substantial amount of money. You can certainly save enough to cover the cost of your FrameMaker licenses.
  • FrameMaker
  • Technical Communication Suite
  • Views: 131
  • Added: Aug 26, 2013
  • Runtime: 00:13:03
  • Tags: FrameMaker, ROI, Word, TCO, cost comparison, cost justification, justifying FrameMaker, return on investment
Paul Wlodarczyk: Know Your Audience
Paul Wlodarczyk: Know Your Audience
In this STC/Adobe interview, Paul Wlodarczyk maintains that you should be passionate about your audience. Think about what your readers are trying to. Are they trying to sell something or are they trying to save lives? You need to know the ROI of what you create from the user's perspective.
  • Technical Communication Suite
  • Views: 83
  • Added: Aug 11, 2013
  • Runtime: 00:01:17
  • Tags: Adobe, STC, tech writing, techcomm, technical communication, usability, user perspective, writing intent
Lenovo Adobe Marketing Cloud Video
Lenovo Adobe Marketing Cloud Video
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud: Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer. Years ago, Lenovo went through a strategic assessment to see what was working on the website and Adobe offered ideas on potential opportunities. Ashish Braganza from Lenovo was tasked with achieving an 8-fold ROI on the Adobe investment. He achieved a 12-fold return. In Australia, Christopher Jowsey has seen a 20:1 ROI on search investments. On this video, check out some of the cool things that Lenovo is doing with Adobe solutions.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,052
  • Added: Jul 31, 2013
  • Runtime: 00:03:58
  • Tags: Adobe Marketing Cloud; Adobe Analytics, Adobe Media Optimizer, Adobe Social; Lenovo; Ashish Braganza; Ajit Sivadasan, Adobe Target, Christopher Jowsey, Marketing Cloud
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