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"ROI"

Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
  • Marketing Cloud
  • Product Version: CC
  • Views: 865
  • Added: Aug 07, 2014
  • Runtime: 00:01:53
  • Tags: Adobe Marketing Cloud, Adobe Media Optimizer, Monarch; Monarch Airlines, Search optimization, The Monarch Travel Group
Express Inc.: Accelerate the purchase funnel (Long)
Express Inc.: Accelerate the purchase funnel (Long)
Mobile apps provide a deeply engaging experience that move consumers through the purchase funnel. Hear from Scott Wabnitz, Director of E-Commerce, how fashion retailer Express Inc. not only engages its customers with a highly designed "look book" publication app – but also how it inspires them to purchase through this interactive experience, driving ROI in the process.
  • Digital Publishing Suite
  • Views: 55
  • Added: Jun 02, 2014
  • Runtime: 00:15:06
  • Tags: mobile, mobile app, retail, DPS, Digital Publishing Suite, Express Inc., Scott Wabnitz, app, content publishing, mobile marketing
Express Inc.: Accelerate the purchase funnel (Short)
Express Inc.: Accelerate the purchase funnel (Short)
Mobile apps provide a deeply engaging experience that move consumers through the purchase funnel. Hear from Scott Wabnitz, Director of E-Commerce, how fashion retailer Express Inc. not only engages its customers with a highly designed "look book" publication app – but also how it inspires them to purchase through this interactive experience, driving ROI in the process.
  • Digital Publishing Suite
  • Views: 36
  • Added: Jun 02, 2014
  • Runtime: 00:02:33
  • Tags: mobile, mobile app, retail, DPS, Digital Publishing Suite, Express Inc., Scott Wabnitz, app, content publishing, mobile marketing
Adobe & Grants Ontario
Adobe & Grants Ontario
Adobe's Kumar Rachuri speaks with executives from Grants Ontario about how they partnered with Adobe to streamline grants application/approval processes and drive ROI.
  • Views: 153
  • Added: Apr 26, 2014
  • Runtime: 00:03:48
  • Tags: process, AEM, Forms and Documents, LiveCycle, Rachuri, grants, workflow
Solution Tour
Solution Tour
Discover how Adobe Social helps companies solve key social challenges and maximize social impact. This video details how data and insights from Adobe Social can help marketers improve content, reach the most relevant audiences, optimize conversions, and scale social content and data across the organization.
  • Social
  • Product Version: CC
  • Views: 3,485
  • Added: Apr 04, 2014
  • Runtime: 00:06:52
  • Tags: Adobe Social, social ROI, social data, social measurment, social media
Measure mobile app ROI
Measure mobile app ROI
Discover best practices to measure ROI of your mobile or tablet app Learn measurement strategies to quantify app impact—both for customer-facing and internal apps Hear about case studies and how successful companies have determined ROI for mobile apps Learn from Forrester Research about the factors you should measure, and how to weigh those with total cost
  • Digital Publishing Suite
  • Views: 842
  • Added: Mar 18, 2014
  • Runtime: 00:46:58
  • Tags: adobe, ROI, mobile, Measure, app, digital publishing suite
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