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"rich media ads"

Ad of the Week - Lexus in Motor Trend
Ad of the Week - Lexus in Motor Trend
Lexus has a series of ads in Motor Trend that drive car enthusiasts through the purchasing funnel. At the beginning of the issue, the ads are videos that introduce the reader to key differentiating features in the car. As readers progress through the magazine, they soon find galleries where they can actively explore all features of the car and ultimately link to the website.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,666
  • Added: Jun 24, 2013
  • Runtime: 00:02:58
  • Tags: iPad , Advertising, DPS, Digital Publishing Suite, Enform App Suite, Lexus, Motor Trend, car, rich media ads, tablet
Getting Started with HTML5 Advertising
Getting Started with HTML5 Advertising
Join HTML5 industry experts John Percival, senior creative technologist at PointRoll and author of "HTML5 Advertising," and Cory Hudson, creative director at AOL and the IAB chair for HTML5, to learn more about the strategy for building rich media advertising with HTML5, and hear insights on the actual implementation. During this hour, Percival and Hudson will: • Explain why it's important to take notice of this growing industry while reviewing statistics and previous campaigns• Dig into the specifics of building rich media ads for desktop, mobile, and tablet• Cover industry specs (from the IAB) and the fragmented marketplace • Dive into code, optimization, and testing across screens• Share some personal experiences in developing for all devices
  • Views: 940
  • Added: Jun 11, 2013
  • Runtime: 01:00:56
Move It! Shake It! All in Sync: It's the 2010 Rich Media Ad Shootout
Move It! Shake It! All in Sync: It's the 2010 Rich Media Ad Shootout
Come see the best rich media campaigns of 2010. Learn how they made that game ad tilt your HTML page or drive a car from an animated banner into a video ad. This session will feature companies that pioneer innovative uses of Adobe Flash and its interface with the HTML page to deliver outstanding campaign performance for their clients. Speakers from Doubleclick, EyeWonder, Greystripe, MediaMind, Medialets, PointRoll, and Sprout are scheduled to present.
  • Dreamweaver
  • Creative Suite Web Premium
  • Flash Professional
  • Media Server
  • Flash Builder
  • Creative Suite Master Collection
  • Product Version: CC
  • Views: 595
  • Added: Oct 27, 2010
  • Runtime: 02:14:10
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