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"revenues"

Adobe Partner Day in Salt Lake City 2012 - Breakout Session (1 of 4), Delivering Personalized Engagement
Adobe Partner Day in Salt Lake City 2012 - Breakout Session (1 of 4), Delivering Personalized Engagement
This session will explore how clients could be using Adobe Digital Marketing Suite solutions to: engage effectively online, convert visitors to loyal customers, and accelerate online revenue growth. Particular focus will be paid to conversion optimization and web content management solutions.
  • Views: 76
  • Runtime: 01:24:38
  • Tags: adobe, Partners, summit, Adam Justis, Adobe Partners, Digital Marketing Suite, Kevin Cochrane, breakout session, partner day, partner day breakout
Top Gear Moves from PDF to Interactive Edition and Sees Engagement Skyrocket
Top Gear Moves from PDF to Interactive Edition and Sees Engagement Skyrocket
Learn how the best-selling car magazine in the world transitioned from a PDF replica experience to a fully interactive, digital edition with Adobe Digital Publishing Suite. Simon Carrington, Publisher of BBC Top Gear Magazine, explains how this transition boosted subscription levels by over 175%, total downloads over 200%, ad revenue by 130% and total revenue by over 150%.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 5,934
  • Added: Feb 03, 2014
  • Runtime: 00:02:45
  • Tags: device, iPad , BBC, Digital Publishing, Digital Publishing Suite, Immediate Media, InDesign, Simon Carrington, Top Gear, UK
Palms: Deliver a Five-Star Digital Experience to your Customers
Palms: Deliver a Five-Star Digital Experience to your Customers
The multi-million dollar makeover to the casino and resort was just the beginning for Palms Casino Resort. The next challenge was to convey that new, full-service experience online to the right audiences in a consistent and meaningful way.
  • Views: 96
  • Added: Jan 31, 2014
  • Runtime: 00:43:08
  • Tags: Experience Manager, Palms, resort
Bernard Aschwanden: 30% reduction in injuries due to Consistent Documentation
Bernard Aschwanden: 30% reduction in injuries due to Consistent Documentation
Bernard Aschwanden of Publishing Smarter shares an actual case history of an account who had experienced a great deal of expensive "down time" due to on-site injuries. Bernard helped migrate the customer to consistent documentation content via FrameMaker, and on-site injuries were reduced by 30%, eliminating massive revenue losses that occurred during site shut-downs.
  • FrameMaker
  • Technical Communication Suite
  • Views: 36
  • Added: Dec 11, 2013
  • Runtime: 00:01:31
B-to-B Publisher GIE Media Sees Engagement and Revenue Explode with DPS
B-to-B Publisher GIE Media Sees Engagement and Revenue Explode with DPS
Business-to-business publisher GIE Media has honed its digital publishing expertise with titles like Golf Course Industry, Pest Control Technology, Lawn & Landscape, and A Garden Life. With roots in the publishing communications industry spanning more than 30 years, the media powerhouse was quick to recognize the importance of a transition from PDF replica to the DPS interactive platform. The results? Off the charts engagement times and an entirely new revenue stream.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 5,173
  • Added: Nov 23, 2013
  • Runtime: 00:04:21
  • Tags: device, iPad , A Garden Life, B to B, B-to-B, B2B, Digital Publishing, Digital Publishing Suite, Golf Course Industry, InDesign
Lenovo Australia Optimizes Online Ad Apend Across Channels
Lenovo Australia Optimizes Online Ad Apend Across Channels
Lenovo Australia uses Adobe Media Optimizer for Search, Display, and Social to boost online ad spending returns—and triples growth in revenues from SEM.
  • Views: 246
  • Added: Aug 15, 2013
  • Runtime: 00:03:25
  • Tags: AdLens, AdLens for Display, AdLens for Search, AdLens for Social, Adobe Media Optimizer, Lenovo, Lenovo Australia, Marketing Cloud
Add to Cart: Google PLA Optimization and Best Practices using AMO
Add to Cart: Google PLA Optimization and Best Practices using AMO
Are you leaving PLA performance on the table? Google's ever-evolving Product Listing Ads is a huge source of both revenue and frustration. Although these ad units can be troublesome because they rely too heavily on Google's All Products target, using broad product targeting and guessing at initial bids for new products are not the quick fixes they appear to be. Find out how Adobe Media Optimizer portfolio bid optimisation and sparse data modelling can improve your PLA performance. Presenters: Victor Helpap, shop-apotheke
  • Views: 122
  • Added: Jul 22, 2013
  • Runtime: 00:06:42
  • Tags: adobe, summit, 2013, london
What Lies ahead for Social Advertising Themes and Trends
What Lies ahead for Social Advertising Themes and Trends
Paid social media revenues are predicted to grow from the $4.6 billion cited in 2012 to over $9.2 billion in 2016. These figures account for investments in all facets of paid social media advertising. As marketers and advertisers rationalise this very real advertising channel in their entire paid media mix, new opportunities to reach customers, create engagement, broaden brand awareness, and encourage direct response continue to present themselves. Presenters: Twitter: Bruce Daisley, Director Hotels.com: Bastiaan Ellen, Director, Social Media Marketing
  • Views: 141
  • Added: Jul 22, 2013
  • Runtime: 00:04:41
  • Tags: adobe, summit, 2013, london
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