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"revenue opportunities"

Conde Nast: Turning data into profitable decisions (Long)
Conde Nast: Turning data into profitable decisions (Long)
Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. Chris Reynolds and Sean Bumgarner team up to explore how Condé Nast uses data and customer input to drive optimized editorial and design decisions, critical business insights and expanded revenue opportunities. Learn how and why analytics captured through Digital Publishing Suite enables Condé Nast to make accurate and strategic business assessments for greater competitive advantage.
  • Views: 308
  • Added: May 28, 2013
  • Runtime: 00:22:08
  • Tags: analytics, metrics, Chris Reynolds, Conde Nast, DPS, Digital Publishing Suite, InDesign, Sean Bumgarner, revenue opportunities, summit 2013
Conde Nast: Turning data into profitable decisions (Short)
Conde Nast: Turning data into profitable decisions (Short)
Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. Chris Reynolds and Sean Bumgarner team up to explore how Condé Nast uses data and customer input to drive optimized editorial and design decisions, critical business insights and expanded revenue opportunities. Learn how and why analytics captured through Digital Publishing Suite enables Condé Nast to make accurate and strategic business assessments for greater competitive advantage.
  • Views: 555
  • Runtime: 00:05:25
  • Tags: analytics, metrics, Chris Reynolds, Conde Nast, DPS, Digital Publishing Suite, InDesign, Sean Bumgarner, revenue opportunities, summit 2013
From Print to Digital Media: Building a Digital Publishing Business
From Print to Digital Media: Building a Digital Publishing Business
Join a panel of publishing experts for a discussion about the impact of digital publishing on the magazine and newspaper industry. Hear case studies from leading publishers who are using Adobe Digital Publishing Suite to transform their publishing business through highly engaging content that reaches new audiences and deepens reader loyalty, new revenue opportunities, and enhanced editorial and design strategies gleaned through smart use of analytics.This session will help you learn how to :• Hone a well-crafted strategy to deliver digital content to your readers when and where they want it• Deliver a digital reading experience that engages consumers based on how they interact with devices • Create revenue opportunities by attracting high value readers and advertisers• Leverage the power of analytics to drive your business forward
  • Views: 887
  • Added: May 05, 2013
  • Runtime: 01:02:52
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