Filter by :
2 results found on

"return on ad-spend"

Mobile Advertising: Will the Return on ad Spend Meet my Expectations?
Mobile Advertising: Will the Return on ad Spend Meet my Expectations?
Industry analysts forecast that Western European brands will spend over $4.4 billion on mobile advertising by 2016. Yet this spend level represents only a minor share of the total digital ad spend. Given consumers' adoption and use of smartphones and tablets, the imbalance between media time spent and advertising is clearly an industry problem. However, some marketers are moving forward with mobile-specific campaigns and seeing success with mobile ads in driving customer acquisition. Presenters: Dailymotion: Damien du Chéné, VP Strategy & Marketing. Zalando: Sebastian Grebasch, Head of SEA/Mobile Marketing
  • Views: 90
  • Added: Jul 22, 2013
  • Runtime: 00:06:12
  • Tags: adobe, summit, 2013, london
Digital Marketing Suite Overview
Digital Marketing Suite Overview
Digital Marketing evangelist Matt Langie gives a high-level overview of the Digital Marketing Suite benefits and features for prospective customers.
  • SiteCatalyst
  • Scene7
  • Product Version: CS6
  • Views: 2,162
  • Added: Aug 22, 2012
  • Runtime: 00:02:26
  • Tags: analytics, mobile, online, video, Digital Marketing Suite, Digital Marketing overview, Social, call-center, crm, digital assets
Copyright © 2014 Adobe Systems Incorporated. All rights reserved.
Use of this website signifies your agreement to the Terms of Use and Privacy Policy and Cookies