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What is Genesis?
Show: Learn Digital Marketing
Learn about Adobe Genesis. Genesis automates the integration of all your digital marketing tools into one central location. See how applications, data, and processes are more effective in this analytics-empowered digital marketing ecosystem. Consolidate measurement and reporting, identify targets and segments within your customer base, and optimize marketing efforts.
Time Inc's Best Practices for Measuring Performance of Digital Magazines
Learn how Time Inc is developing industry best practices for organizing and analyzing digital magazine metrics. In this 2014 Adobe Marketing Summit presentation, Rory O'Flynn, Executive Director, Digital Research, Time Inc, shares their sophisticated approach, including standardizing on seven KPIs that work across all publications, developing an audience segmentation strategy, identifying time periods in which to report against and more.
Social ROI Panel
Show: Adobe at DMexco 2013
At DMexco Frank Puscher hosted a Social ROI panel. Panellists included John Mellor VP of Strategy & Business Development for Digital Marketing Adobe; Suresh Vittal, VP of Strategy, Adobe Campaign; Joel Flammann, MD, Publicis Munich and Alexander Rossman of St. Gallen University who have recently published a report on Social ROI
Standard Audience Metrics in DPS
Access new baseline analytics reports and view Standard Audience Accumulation metrics for digital readership that comply with the MPA Tablet Metrics guidelines. View new reports that deliver standard visibility into total readers, total sessions, total time spent per reader, and average sessions per reader - along with the ability to set accumulation settings across standard metrics. In addition, navigate baseline analytics dashboards more easily in the DPS Dashboard with a revamped, improved user interface. Gain access to analytics and export report data, including app launches, folio downloads, and content/interactivity performance - all more rapidly with the redesigned UI.
DPS Analytics: Overlay Labels & SiteCatalyst Reports
Analytics labels for overlays— Are you confused by the labels you see in your SiteCatalyst Overlay ID report? Learn how to control these labels and judge the value of certain report labels. This video is part of a mini-series talking about how content is named and labeled in SiteCatalyst reports and discusses a broader range of overlays that are shown in the Overlay ID report in SiteCatalyst.
DPS Analytics: Video Labels & SiteCatalyst Reports
Analytics labels for videos— Want to know how to control the name of your video in analytics? This video reveals how video, audio, and Edge Animate files are labeled in DPS Analytics. This video is part of a mini-series about how content is named using InDesign and labeled in SiteCatalyst reports.
DPS Analytics: Folio Labels & SiteCatalyst Reports
Analytics labels for folio, articles, and ads— Want to understand how folio and articles are labeled in DPS Analytics? This video is part of a mini-series talking about how content is named and labeled in SiteCatalyst reports and focuses on folios, articles, and advertisements in DPS, where you will see their labels in reports, and how to control these labels.
DPS Analytics: SiteCatalyst Reports & Dashboards
Digital Publishing customers with Adobe SiteCatalyst access are able to tap into deep analytics data for their apps. They gain insight by using reports and dashboards to visualize their data. In this video I’ll take you on a brief tour of how to customize reports and how to construct dashboards.