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Mark Lewis: Lowering the Cost of Content Development
Mark Lewis: Lowering the Cost of Content Development
In this STC/Adobe booth interview, thought leader Mark Lewis discusses how project costs go down proportionately to the rate of content re-use. Many people still think that "copy/paste" is a form of content reuse. Mark discusses how the concept is change once, affect many, and further insights into the content life cycle.
  • Technical Communication Suite
  • Views: 123
  • Added: Jul 26, 2013
  • Runtime: 00:02:07
  • Tags: education, Adobe, STC, content cost, content development, content reuse, tech comm, techcomm
Mark Baker: Plug-and-Play Content
Mark Baker: Plug-and-Play Content
In this Adobe/STC booth interview, Mark Baker (Principal Consultant, Analecta Communications) shares new reasons why re-use with structured is so critical. "Re-use is a really important aspect of technical writing today." Structured writing is about adding a structure to your text to make it a "query-able" set of content. We must realize that people no longer read our content in a linear order. Because content is modular and must be capable of being reordered on short notice, we need "plug-and-play" content, where all links will work when components are moved.
  • Technical Communication Suite
  • Views: 187
  • Added: Jul 13, 2013
  • Runtime: 00:01:53
  • Tags: DITA, query, Adobe, STC, concept, modular, plug-and-play, re-use, task, tech comm
Adobe Presents: SXSW Interactive Awards
Adobe Presents: SXSW Interactive Awards
On the “red carpet” at the SXSW Interactive Awards, Jennifer Kremer of Adobe interviews winners of this year’s competition and finds out what tools they’re using to create stellar interactive experiences.
  • Dreamweaver
  • Flash Professional
  • Photoshop
  • InDesign
  • Product Version: CC
  • Views: 680
  • Added: Mar 17, 2011
  • Runtime: 00:02:56
  • Tags: Flash, adobe, Jennifer Kremer, Austin, InDesign, Interactive , Photoshop , Professional, SXSW, SXSWi
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