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John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,001
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
Travix use Adobe Target to generate 10%+ Conversion rates
Travix use Adobe Target to generate 10%+ Conversion rates
Learn how Travix easily set up variables filters and tests over multiple domains across the globe. Using Adobe Analytics and Adobe Target that helps them get improved conversion rates over 10%.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,969
  • Added: Jul 17, 2014
  • Runtime: 00:02:08
  • Tags: Adobe Experience Management, Adobe Target, Commerce, Customer journey, The Netehrlands, Travel
FrameMaker for Word: How to use the FM vs Word Savings Calculator
FrameMaker for Word: How to use the FM vs Word Savings Calculator
Go to our microsite at www.douwriteright.com and try out the savings calculator. This brief video walks you through a hypothetical workload that one Word user may have, when contemplating upgrading to FrameMaker. Product Evangelist Maxwell Hoffmann discusses the logic behind each categories, and even attempts to lower the savings by reducing hourly rates or the scope of the project. You'll soon discover that no matter how modest your project scope is, if it is real technical documentation, FrameMaker will save you a substantial amount of money. You can certainly save enough to cover the cost of your FrameMaker licenses.
  • FrameMaker
  • Technical Communication Suite
  • Views: 173
  • Added: Aug 26, 2013
  • Runtime: 00:13:03
  • Tags: FrameMaker, ROI, Word, TCO, cost comparison, cost justification, justifying FrameMaker, return on investment
Mark Lewis: Lowering the Cost of Content Development
Mark Lewis: Lowering the Cost of Content Development
In this STC/Adobe booth interview, thought leader Mark Lewis discusses how project costs go down proportionately to the rate of content re-use. Many people still think that "copy/paste" is a form of content reuse. Mark discusses how the concept is change once, affect many, and further insights into the content life cycle.
  • Technical Communication Suite
  • Views: 116
  • Added: Jul 26, 2013
  • Runtime: 00:02:07
  • Tags: education, Adobe, STC, content cost, content development, content reuse, tech comm, techcomm
DSLR Editing Workflow in Adobe Premiere Pro CC, Part 3: Multicamera DSLR Workflow with Automatic Audio Sync
DSLR Editing Workflow in Adobe Premiere Pro CC, Part 3: Multicamera DSLR Workflow with Automatic Audio Sync
In this updated video for Adobe Premiere Pro CC (Part 3 of 3), Principal Worldwide Evangelist Jason Levine highlights the enhanced multicam workflow with DSLR footage, including the ability to synchronize your media automatically via Audio Sync. He'll also show how Adobe Premiere Pro CC natively and seamlessly works with multiple frame rates and frame sizes — even mixed sample rate audio files — and quickly and accurately syncs media so you can start cutting and crafting your multicamera DSLR story.
  • Premiere Pro
  • Product Version: CC
  • Views: 23,767
  • Added: May 06, 2013
  • Runtime: 00:10:20
  • Tags: 1080p, 720p, AVID, Adobe, DSLR, Editing, FCP, audio sync, canon, creative cloud
DSLR Editing Workflow in Adobe Premiere Pro CC, Part 1: From the Camera Directly to Adobe Premiere Pro
DSLR Editing Workflow in Adobe Premiere Pro CC, Part 1: From the Camera Directly to Adobe Premiere Pro
In this updated video for Adobe Premiere Pro CC (Part 1 of 3), Principal Worldwide Evangelist Jason Levine walks you through the basics of importing footage from your DSLR directly into Adobe Premiere Pro, selecting clips, setting In/Out points, and building a sequence. Work with multiple formats/frame rates/frame sizes, all simultaneously, and learn how the Adobe Mercury Playback Engine can be modified to optimize playback performance, no matter what kind of machine you're editing on.
  • Premiere Pro
  • Product Version: CC
  • Views: 29,721
  • Added: May 06, 2013
  • Runtime: 00:14:30
  • Tags: 1080p, 60fps, 720p, Adobe, DSLR, Editing, canon, cc, color correction, creative cloud
How to collaborate on content
How to collaborate on content
Commenting and rating are two of the best ways to engage with the content and members on the Adobe Education Exchange. You can use comments to ask questions and provide feedback. And ratings help to elevate the best content and bring it to the attention of other members.
  • Views: 127
  • Added: Feb 15, 2013
  • Runtime: 00:01:24
  • Tags: adobe education exchange
National Geographic Explores New Frontiers
National Geographic Explores New Frontiers
National Geographic introduces readers to stories from around the world. The publishing team uses Adobe Digital Publishing Suite and Adaptive Design Tools in InDesign to efficiently publish to print, iPad, and Kindle Fire. The growing audience is captivated by engaging stories that extend beyond the printed page, told through video, animation, and interactive 360 degree views. With a strong rate of adoption, National Geographic is on track to reach its goal of 300,000 paid digital subscribers by the end of the year.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 13,759
  • Added: Sep 26, 2012
  • Runtime: 00:03:52
  • Tags: adobe, DPS, Digital Publishing Suite, InDesign, iPad , magazine, national geographic, video, Kindle Fire, Publication
Matrox Mojito 4K workflow integration with Adobe Premiere Pro
Matrox Mojito 4K workflow integration with Adobe Premiere Pro
The Matrox Mojito 4K is a quad 3G-SDI, 4K video monitoring card used with Adobe Premiere Pro on Windows platforms. Learn about realtime monitoring and output at resolutions up to 4096 x 2160 and frame rates up to 60 fps.
  • Premiere Pro
  • Product Version: CC
  • Views: 2,410
  • Added: Jun 04, 2012
  • Runtime: 00:01:52
  • Tags: workflow, Media Encoder, broadcast, editing, metadata, photoshop extended, production premium, Adobe Premiere® Pro, Adobe Story Plus, After Effects®
The Business Case for Tablet Publishing
The Business Case for Tablet Publishing
Join Zeke Koch, Director of Product Management, as he discusses the business case for building apps with Adobe Digital Publishing Suite. He discusses how tablets are designed for ease of purchase, reach a premium audience, and are easy to build.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 3,798
  • Added: Mar 14, 2012
  • Runtime: 00:06:22
  • Tags: Digital Publishing Suite, InDesign, business, iPad , tablet, wired, Kindle Fire, Scott Dadich, digital publications
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