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John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 934
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
Travix use Adobe Target to generate 10%+ Conversion rates
Travix use Adobe Target to generate 10%+ Conversion rates
Learn how Travix easily set up variables filters and tests over multiple domains across the globe. Using Adobe Analytics and Adobe Target that helps them get improved conversion rates over 10%.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,879
  • Added: Jul 17, 2014
  • Runtime: 00:02:08
  • Tags: Adobe Experience Management, Adobe Target, Commerce, Customer journey, The Netehrlands, Travel
Lightroom mobile on the iPhone
Lightroom mobile on the iPhone
In this video Julieanne demonstrates Lightroom mobile on the iPhone including new features such as custom sort orders, star ratings as well as how to share images via email and the web interface, and auto import from the camera roll using Lightroom mobile on the iPad.

Be sure to also check out these previous videos in the series.

Setup, Collections and Flags
http://adobe.ly/1i23XQU

Cropping, Adjustments and Presets http://adobe.ly/1oxr4Wt

Managing Collections and Auto Import from Camera Roll http://adobe.ly/1sjcxz3

Showcasing and Sharing your Photographs http://adobe.ly/1qlvqj1
  • Lightroom
  • Views: 8,980
  • Added: Jun 18, 2014
  • Runtime: 00:08:38
  • Tags: iPad , Auto Import, Camera Roll, Custom Sort Order, Lightroom, Lightroom mobile, Start Ratings, Web Sharing, iPhone
How to Use Lightroom 5 On Location
How to Use Lightroom 5 On Location
In this episode of The Complete Picture, Julieanne demonstrates how to create a “template” catalog on the computer that she uses on-location. Then, she shows how to retain all of the edits made to images while in the field (including collections, virtual copies, ratings, saved output projects, etc.) by merging the on-location catalog with her master catalog upon return.
  • Lightroom
  • Views: 27,486
  • Added: Oct 23, 2013
  • Runtime: 00:21:51
  • Tags: template, Catalogs, Import from catalog, Lightroom, collections, database merge, ratings, saved output projects, virtual copies
FrameMaker for Word: How to use the FM vs Word Savings Calculator
FrameMaker for Word: How to use the FM vs Word Savings Calculator
Go to our microsite at www.douwriteright.com and try out the savings calculator. This brief video walks you through a hypothetical workload that one Word user may have, when contemplating upgrading to FrameMaker. Product Evangelist Maxwell Hoffmann discusses the logic behind each categories, and even attempts to lower the savings by reducing hourly rates or the scope of the project. You'll soon discover that no matter how modest your project scope is, if it is real technical documentation, FrameMaker will save you a substantial amount of money. You can certainly save enough to cover the cost of your FrameMaker licenses.
  • FrameMaker
  • Technical Communication Suite
  • Views: 170
  • Added: Aug 26, 2013
  • Runtime: 00:13:03
  • Tags: FrameMaker, ROI, Word, TCO, cost comparison, cost justification, justifying FrameMaker, return on investment
Mark Lewis: Lowering the Cost of Content Development
Mark Lewis: Lowering the Cost of Content Development
In this STC/Adobe booth interview, thought leader Mark Lewis discusses how project costs go down proportionately to the rate of content re-use. Many people still think that "copy/paste" is a form of content reuse. Mark discusses how the concept is change once, affect many, and further insights into the content life cycle.
  • Technical Communication Suite
  • Views: 112
  • Added: Jul 26, 2013
  • Runtime: 00:02:07
  • Tags: education, Adobe, STC, content cost, content development, content reuse, tech comm, techcomm
DSLR Editing Workflow in Adobe Premiere Pro CC, Part 1: From the Camera Directly to Adobe Premiere Pro
DSLR Editing Workflow in Adobe Premiere Pro CC, Part 1: From the Camera Directly to Adobe Premiere Pro
In this updated video for Adobe Premiere Pro CC (Part 1 of 3), Principal Worldwide Evangelist Jason Levine walks you through the basics of importing footage from your DSLR directly into Adobe Premiere Pro, selecting clips, setting In/Out points, and building a sequence. Work with multiple formats/frame rates/frame sizes, all simultaneously, and learn how the Adobe Mercury Playback Engine can be modified to optimize playback performance, no matter what kind of machine you're editing on.
  • Premiere Pro
  • Product Version: CC
  • Views: 28,397
  • Added: May 06, 2013
  • Runtime: 00:14:30
  • Tags: 1080p, 60fps, 720p, Adobe, DSLR, Editing, canon, cc, color correction, creative cloud
DSLR Editing Workflow in Adobe Premiere Pro CC, Part 3: Multicamera DSLR Workflow with Automatic Audio Sync
DSLR Editing Workflow in Adobe Premiere Pro CC, Part 3: Multicamera DSLR Workflow with Automatic Audio Sync
In this updated video for Adobe Premiere Pro CC (Part 3 of 3), Principal Worldwide Evangelist Jason Levine highlights the enhanced multicam workflow with DSLR footage, including the ability to synchronize your media automatically via Audio Sync. He'll also show how Adobe Premiere Pro CC natively and seamlessly works with multiple frame rates and frame sizes — even mixed sample rate audio files — and quickly and accurately syncs media so you can start cutting and crafting your multicamera DSLR story.
  • Premiere Pro
  • Product Version: CC
  • Views: 23,330
  • Added: May 06, 2013
  • Runtime: 00:10:20
  • Tags: 1080p, 720p, AVID, Adobe, DSLR, Editing, FCP, audio sync, canon, creative cloud
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