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John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 163
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
My Little Brother
My Little Brother
This short film is about a small innocent girl who want to buy miracle, thinking that it is a medicine
  • Views: 66
  • Runtime: 00:04:00
  • Tags: adobe youth voices, ayv
Multi-Platform Publishing: June 2014 Update
Multi-Platform Publishing: June 2014 Update
Each dot release since March 2014 has added new features and support to native Android and Windows Store apps. The June 2014 DPS Update has more including planned overlay support, custom libraries for Android enterprise, and in-app folio purchase for Windows Store Apps.
  • Digital Publishing Suite
  • Views: 1,279
  • Added: Jun 10, 2014
  • Runtime: 00:03:15
  • Tags: native, Android, DPS, Digital Publishing Suite, Windows 8.1, Windows Store, cross-platform
Public-Facing Apps: June 2014 Update
Public-Facing Apps: June 2014 Update
Public-facing DPS apps will benefit from a number of new features and techniqes released in the June 2014 DPS Update ranging from content promotion to scheduled publishing. Subscription apps on iPad will have a new, prominent display of the most recent folio to encourage purchase, subscription, and download. Publishers can use text notifications on iOS devices to take readers directly into content. And now the workflow from publish, through background download, and text notifications can be scheduled.
  • Digital Publishing Suite
  • Views: 1,023
  • Added: Jun 10, 2014
  • Runtime: 00:04:11
  • Tags: DPS, Digital Publishing Suite, notifications, schedule, showcase folio, workflow
Express Inc.: Accelerate the purchase funnel (Long)
Express Inc.: Accelerate the purchase funnel (Long)
Mobile apps provide a deeply engaging experience that move consumers through the purchase funnel. Hear from Scott Wabnitz, Director of E-Commerce, how fashion retailer Express Inc. not only engages its customers with a highly designed "look book" publication app – but also how it inspires them to purchase through this interactive experience, driving ROI in the process.
  • Digital Publishing Suite
  • Views: 52
  • Added: Jun 02, 2014
  • Runtime: 00:15:06
  • Tags: mobile, mobile app, retail, DPS, Digital Publishing Suite, Express Inc., Scott Wabnitz, app, content publishing, mobile marketing
Express Inc.: Accelerate the purchase funnel (Short)
Express Inc.: Accelerate the purchase funnel (Short)
Mobile apps provide a deeply engaging experience that move consumers through the purchase funnel. Hear from Scott Wabnitz, Director of E-Commerce, how fashion retailer Express Inc. not only engages its customers with a highly designed "look book" publication app – but also how it inspires them to purchase through this interactive experience, driving ROI in the process.
  • Digital Publishing Suite
  • Views: 29
  • Added: Jun 02, 2014
  • Runtime: 00:02:33
  • Tags: mobile, mobile app, retail, DPS, Digital Publishing Suite, Express Inc., Scott Wabnitz, app, content publishing, mobile marketing
AARP Embraces Mobile Apps to Serve Ever-Growing Tech Savvy Members
AARP Embraces Mobile Apps to Serve Ever-Growing Tech Savvy Members
Acknowledging the growing adoption of digital devices across its vast member base, AARP has embraced a powerful mobile app strategy and is using DPS to deliver magazines and related content through the use of a well-designed custom store front. Members are entitled to specific content and non-members can purchase standalone content to better evaluate the benefits of joining AARP.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,992
  • Added: May 30, 2014
  • Runtime: 00:02:36
  • Tags: device, iPad , AARP, Digital Publishing, Digital Publishing Suite, InDesign, association, iPhone, smart phone, tablet
Customer-obsessed marketing: No longer an option
Customer-obsessed marketing: No longer an option
Marketers have paid lip-service to targeting and one-to-one marketing for a long time. But consumers and business buyers have flipped the conversation which will challenge marketing leaders to adopt the things they only toyed and tested with before.
  • Views: 33
  • Added: May 21, 2014
  • Runtime: 00:18:14
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