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DPS Summit APAC - Next Generation of Digital Publishing
Digital publishing is transforming traditional print magazines into an immersive, mobile experience where consumers can interact with content, experience a story as it comes to life through 3D imagery, and purchase Chanel No. 5 directly from Brad Pitt; and gives businesses and educational institutions the ability to build their brand and increase engagement with their customers/consumers and students. It allows them to immediately understand their readership’s behavior in order to design content that directly relates to their interests. Join Nick Bogaty, Senior Director, Business Development and Marketing, Digital Publishing Group at Adobe, as he shares his view of what’s ahead for the digital publishing industry and the innovation that is happening at Adobe that will lead the next generation of publishing for publishers, businesses and education.
How to Sell Creative Cloud for Teams
This is a short video about how to sell Creative Cloud for teams using a new tool called the VIP Reseller Console. The Reseller Console allows you to enroll customers, add new seats, track what has been purchased, and more. This short video shows you how this is done.
Kai Weber: Don't Ask for a Mandate
In this STC/Adobe booth interview, Kai Weber shares the importance of "just doing it." Don't wait for management to be convinced that you can move forward on a project: create a convincing prototype you can share which makes your improvements obviously essential. "People don't want to go to help in one system, and the online training in another system." Find out how Kai convinced his stakeholders to go with integrated training.
App of the Week - Sears Patio and Grills
Sears: They know catalogs. In this app of the week video, Teresa Demel shows how the catalog experts use Digital Publishing Suite to create an interactive shopping experience from inspiration to purchase. Buttons and slideshows help readers research products. Nav-to buttons make it easy to find the right section. Audio and video overlays further inform the shopping process and set the mood
Ad of the Week - Lexus in Motor Trend
Lexus has a series of ads in Motor Trend that drive car enthusiasts through the purchasing funnel. At the beginning of the issue, the ads are videos that introduce the reader to key differentiating features in the car. As readers progress through the magazine, they soon find galleries where they can actively explore all features of the car and ultimately link to the website.
Char James-Tanny: Writing for the Disabled
Char James-Tanny reveals that 1 out of 8 people or more than 18% of the world population have disabilities. The disabled are part of your audience. This sector has over 1 trillions dollars of buying power. You must find out how to reach everybody that you need to.
Ad of the Week - mashup video
Instead of an ad of the week video, the DPS team has created a mashup of many great ads built using Digital Publishing Suite. Interactive ads built in Digital Publishing Suite allow readers to play, learn, and shop, deepening brand engagement and purchase intention.
Secrets to Creating a Successful Mobile Roadmap, Apps, and Mobile Websites
Join Stephen Gates, Vice President and Creative Director of Global Brand Design at Starwood Hotels and Resorts, and Stephen Santiago, Director of Mobile & API at Starwood Hotels and Resorts, to learn the design and development secrets behind building Starwood's mobile roadmap. See how Starwood continues to launch award-winning, multiplatform mobile apps and mobile websites.The session will cover:• How to create a successful roadmap for mobile apps and mobile websites• Techniques for getting buy-in on your mobile roadmap at your company• Design and development insights learned from creating complex iOS and Android apps for smartphones and tablets, including the creation of Starwood's pioneering state-aware UI design concept• Insights learned from Starwood's work to completely redesign its mobile websites for nine brands in nine languages
Measuring and Optimizing your E-Commerce Checkout Experience
Learn how to test, measure, and optimize the online shopping experience for your e-commerce projects. Join Adobe Business Catalyst partner dashbee to glean best practices based on real-world use cases. Join Karim Ardalan, founder of dashbee, to:• Learn how to identify fallout points and areas for improvement during the purchase experience• Hear best practices for optimizing and measuring the impact of changes to your checkout process• See real-world case studies of these practices in action