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Commerce & content systems converging, Forrester and Adobe perspective
Show: Adobe Summit 2014 EMEA
Learn how to create compelling experiences that addresses your brand requirements and your e-commerce objectives. Forrester and Adobe will provide perspective on the changing technology landscape supporting your future commerce experiences.
Commerce & Content Systems Converging, Forrester and Adobe Perspective
Show: Adobe Summit 2014
Commerce & Content Systems Converging, Forrester and Adobe Perspective (Adobe Summit 2014; Session S814)
SXSW 2014 – The Immortalists
Show: Adobe at SXSW 2014
Co-directors Jason Sussberg and David Alvarado interest in science and technology has led them to their perspective to simply let the best technology win – here they discuss this belief, their recent switch to Premiere Pro and Adobe Creative Cloud to explore the scientific reality of immortality in their feature documentary The Immortalists. Learn more at: www.theimmortalists.com
Paul Wlodarczyk: Know Your Audience
In this STC/Adobe interview, Paul Wlodarczyk maintains that you should be passionate about your audience. Think about what your readers are trying to. Are they trying to sell something or are they trying to save lives? You need to know the ROI of what you create from the user's perspective.
Bid Evolution: Applying Advanced Attribution Models in Rules and Portfolios
Show: Adobe Summit 2013
The combination of advanced bid rules and strong portfolio algorithms make Adobe Media Optimizer the most powerful bidding platform in the industry. Learn how customers have improved their bidding strategies by taking advantage of multiple attribution perspectives. Unlock the other 50% of actionable signals from your keywords that are being ignored by simplistic rules or single-metric portfolio objectives. This consistent segmentation framework empowers search marketers to define success with more accuracy than ever before. Discover which patterns you can start applying to your keywords today to improve efficiency and volume. potential Presenters: iConText: Timofey Putintsev, Business Development Director
Danny Winokur: Digital publishing turns a new page (Short)
Adobe's Danny Winokur provides a perspective on how Digital Publishing Suite is helping customers deliver targeted marketing programs - bolstered by subscriber data and innovative reader on-boarding capabilities - to drive dramatic growth in magazine and newspaper app readership, as well as merchandising and advertising revenue.