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"Personalized Media"

John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 433
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
Adobe Experience Manager Explained
Adobe Experience Manager Explained
Learn all about how Adobe Experience Manager helps you organize and manage the delivery of creative assets and other content across your digital marketing channels. Including web, mobile, email, social media, and video.
  • Social
  • Product Version: CC
  • Views: 3,849
  • Added: Mar 20, 2013
  • Runtime: 00:02:30
  • Tags: CEM, CMS, CQ, DAM, Digital Asset Management, SiteCatalyst, content management, customer experience, digital marketing, getting started
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