Creating Interactive Rich Media Advertising Campaigns with Video
Show: MAX 2010 Envision
In this session you'll learn how video can be one of the most engaging components in Rich Media Advertising. We'll discuss how to: use multiple videos in standard or HD format leveraging Dynamic Streaming; record your own video with a webcam and send it to email or a smartphone; post videos on Facebook; play a 3D multiplayer game using Papervision and Flash Media Interactive Server; and go mobile with your campaigns. We'll show examples of real rich media campaigns from top advertisers, discuss the technologies powering the creative, and try to dispel all the myths around the limitations of video ads.