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"Paid"

Adobe Partner Day in Salt Lake City 2012 - Breakout Session (1 of 4), Delivering Personalized Engagement
Adobe Partner Day in Salt Lake City 2012 - Breakout Session (1 of 4), Delivering Personalized Engagement
This session will explore how clients could be using Adobe Digital Marketing Suite solutions to: engage effectively online, convert visitors to loyal customers, and accelerate online revenue growth. Particular focus will be paid to conversion optimization and web content management solutions.
  • Views: 100
  • Runtime: 01:24:38
  • Tags: adobe, Partners, summit, Adam Justis, Adobe Partners, Digital Marketing Suite, Kevin Cochrane, breakout session, partner day, partner day breakout
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,035
  • Added: Aug 07, 2014
  • Runtime: 00:01:53
  • Tags: Adobe Marketing Cloud, Adobe Media Optimizer, Monarch; Monarch Airlines, Search optimization, The Monarch Travel Group
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns. STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”
  • Marketing Cloud
  • Product Version: CC
  • Views: 728
  • Added: Aug 05, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Media Optimizer; Adobe Marketing Cloud; search optimization, social optimization
IG Group capitalizes on on new markets with Adobe Marketing Cloud
IG Group capitalizes on on new markets with Adobe Marketing Cloud
With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
  • Marketing Cloud
  • Product Version: CC
  • Views: 593
  • Added: Aug 04, 2014
  • Runtime: 00:02:18
  • Tags: Adobe Media Optimizer; Search optimization; social optimization, IG Group, • Adobe Marketing Cloud
Customer-obsessed marketing: No longer an option
Customer-obsessed marketing: No longer an option
Marketers have paid lip-service to targeting and one-to-one marketing for a long time. But consumers and business buyers have flipped the conversation which will challenge marketing leaders to adopt the things they only toyed and tested with before.
  • Views: 47
  • Added: May 21, 2014
  • Runtime: 00:18:14
What Lies ahead for Social Advertising Themes and Trends
What Lies ahead for Social Advertising Themes and Trends
Paid social media revenues are predicted to grow from the $4.6 billion cited in 2012 to over $9.2 billion in 2016. These figures account for investments in all facets of paid social media advertising. As marketers and advertisers rationalise this very real advertising channel in their entire paid media mix, new opportunities to reach customers, create engagement, broaden brand awareness, and encourage direct response continue to present themselves. Presenters: Twitter: Bruce Daisley, Director Hotels.com: Bastiaan Ellen, Director, Social Media Marketing
  • Views: 194
  • Added: Jul 22, 2013
  • Runtime: 00:04:41
  • Tags: adobe, summit, 2013, london
Carphone Warehouse doubles pay-per-click (PPC) sales in just one year using Media Optimizer for Search
Carphone Warehouse doubles pay-per-click (PPC) sales in just one year using Media Optimizer for Search
Learn how Carphone Warehouse, Europe's largest independent retailer of mobile phones, uses Adobe Media Optimizer for Search to optimize spend related to paid search advertising, resulting in a 2x increase of pay-per-click (PPC) sales volumes over the last year.
  • Views: 1,703
  • Added: Jul 12, 2013
  • Runtime: 00:02:36
  • Tags: AdLens for Search, CPW, Carphone Warehouse, Gareth Jones, Marketing Cloud, Media Optimizer for Search, Phone House
iConText optimizes paid search advertising spend for Russia's largest classifieds site, Avito.ru, using Yandex
iConText optimizes paid search advertising spend for Russia's largest classifieds site, Avito.ru, using Yandex
Learn how iConText uses Adobe Media Optimizer for Search for its customer, Avito.ru, working with Russia's largest search engine, Yandex, to fine tune contextual searches with keyword performance modeling. Using Adobe Media Optimizer for Search, iContext changed more than 600,000 bids in 30 days to optimize paid search advertising spend for Avito.ru.
  • Views: 341
  • Added: Jul 09, 2013
  • Runtime: 00:01:52
  • Tags: AdLens for Search, Avito.ru, Marketing Cloud, Media Optimizer for Search, Russia, Tim Putintsev, Yandex, iConText
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