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"Paid"

Adobe Partner Day in Salt Lake City 2012 - Breakout Session (1 of 4), Delivering Personalized Engagement
Adobe Partner Day in Salt Lake City 2012 - Breakout Session (1 of 4), Delivering Personalized Engagement
This session will explore how clients could be using Adobe Digital Marketing Suite solutions to: engage effectively online, convert visitors to loyal customers, and accelerate online revenue growth. Particular focus will be paid to conversion optimization and web content management solutions.
  • Views: 82
  • Runtime: 01:24:38
  • Tags: adobe, Partners, summit, Adam Justis, Adobe Partners, Digital Marketing Suite, Kevin Cochrane, breakout session, partner day, partner day breakout
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
  • Marketing Cloud
  • Product Version: CC
  • Views: 452
  • Added: Aug 07, 2014
  • Runtime: 00:01:53
  • Tags: Adobe Marketing Cloud, Adobe Media Optimizer, Monarch; Monarch Airlines, Search optimization, The Monarch Travel Group
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns. STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”
  • Marketing Cloud
  • Product Version: CC
  • Views: 111
  • Added: Aug 05, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Media Optimizer; Adobe Marketing Cloud; search optimization, social optimization
IG Group capitalizes on on new markets with Adobe Marketing Cloud
IG Group capitalizes on on new markets with Adobe Marketing Cloud
With offices in 16 countries, IG Group is a world-leading retail financial derivatives trading company. Leveraging its international networks, IG Group provides clients with an array of speculative products and trading platforms that allow them to access financial markets.“We spent a great deal of time manually optimizing paid search bids or managing social media content,” says Elliott. “With the Adobe Media Optimizer solution in Adobe Marketing Cloud, we can automatically optimize paid search and social marketing campaigns, which gives us more time to work on expanding business.” With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
  • Marketing Cloud
  • Product Version: CC
  • Views: 170
  • Added: Aug 04, 2014
  • Runtime: 00:02:18
  • Tags: Adobe Media Optimizer; Search optimization; social optimization, IG Group, • Adobe Marketing Cloud
Customer-obsessed marketing: No longer an option
Customer-obsessed marketing: No longer an option
Marketers have paid lip-service to targeting and one-to-one marketing for a long time. But consumers and business buyers have flipped the conversation which will challenge marketing leaders to adopt the things they only toyed and tested with before.
  • Views: 30
  • Added: May 21, 2014
  • Runtime: 00:18:14
Download starter files and design elements
Download starter files and design elements
See how easy it is to get started creating your site, using downloadable starter files and design elements. Add-ons is an online marketplace where you can download free or paid design elements including wireframes, icons, new widgets, and more for use in your site designs.
  • Muse
  • Product Version: CC
  • Views: 50,482
  • Added: May 08, 2014
  • Runtime: 00:04:06
  • Tags: plugin, Beaumont, Dani, Muse CC, addons
Fractured Moments
Fractured Moments
Last year I created a short slideshow (Moments Alone), from images taken over the year using my mobile phone. I found it to be a enjoyable way to look back at the year and reflect upon the places that I've gone, the people I've met and the things that I paid attention to. So, I decided to do it again this year and here it is – Fractured Moments. I would strongly encourage you to create a collection of your own images for the year – I find both the process and the results to be very insightful.
  • Views: 2,523
  • Added: Nov 03, 2013
  • Runtime: 00:02:43
  • Tags: Fractured, Instagram, Julieanne Kost, Moments Alone, Photography, Year in Review
What Lies ahead for Social Advertising Themes and Trends
What Lies ahead for Social Advertising Themes and Trends
Paid social media revenues are predicted to grow from the $4.6 billion cited in 2012 to over $9.2 billion in 2016. These figures account for investments in all facets of paid social media advertising. As marketers and advertisers rationalise this very real advertising channel in their entire paid media mix, new opportunities to reach customers, create engagement, broaden brand awareness, and encourage direct response continue to present themselves. Presenters: Twitter: Bruce Daisley, Director Hotels.com: Bastiaan Ellen, Director, Social Media Marketing
  • Views: 159
  • Added: Jul 22, 2013
  • Runtime: 00:04:41
  • Tags: adobe, summit, 2013, london
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