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The big reveal: Testing and targeting simplified with Adobe Target
With Adobe Target, it is easier to deliver the digital experiences that engage and convert your visitors. Test and target what you want, where you want and as much as you want. Join our experts demonstrating optimisation design and deployment with ease.
How does your optimisation program measure up?
Want to improve your digital optimisation program? Adobe Target experts have captured what is needed to be successful and have created a model that tells an organisation how mature their optimisation program is, as well as what is needed to move up.
Leveraging analytics data for large-scale ad optimisation
Delivering performance from digital advertising campaigns requires the right data and algorithm. Join our data scientist and algorithm experts and explore how the integration of analytics data and the optimisation algorithm enhances your search portfolio.
What's new in Adobe Media Optimizer?
Join this session for an exclusive introduction to the new features of Adobe Media Optimizer announced at Adobe Summit EMEA. The Product Management team will step through new UI features, workflows and optimisation techniques to take your search, social a
Transform your digital strategy with always-on optimisation
Consumers have high expectations today. They have choices, and they know it. What does it take to be always on? This session provides digital marketers insights and best practices based on the practical experiences of Adobe optimisation experts.
Add to Cart: Google PLA Optimization and Best Practices using AMO
Show: Adobe Summit 2013
Are you leaving PLA performance on the table? Google's ever-evolving Product Listing Ads is a huge source of both revenue and frustration. Although these ad units can be troublesome because they rely too heavily on Google's All Products target, using broad product targeting and guessing at initial bids for new products are not the quick fixes they appear to be. Find out how Adobe Media Optimizer portfolio bid optimisation and sparse data modelling can improve your PLA performance. Presenters: Victor Helpap, shop-apotheke
Adobe on the Spot - China: Alex Barron of VCC on Online Marketing Trends in China
How are companies in China and Japan dealing with the boom in online marketing, social media and e-retail? Alex Barron of VCC, an Adobe Omniture partner, shares his experiences.