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Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
With a digital presence reaching 62 markets, Philips began looking for a new web content management system that would better meet current and future needs. “At first, we thought that this would be a project just for IT, but as we looked closer at web content management systems, we realized that a more complete system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner, consumer website at Philips. Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital experience for its male grooming product line. The company decided to make Adobe Marketing Cloud, including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online digital presence for websites across all markets, corporate domains, and even eventually its global intranet.
  • Marketing Cloud
  • Product Version: CC
  • Views: 549
  • Added: Aug 05, 2014
  • Runtime: 00:03:22
  • Tags: Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Target
How search is influencing online advertising
How search is influencing online advertising
This session is for anyone interested in digital advertising, not just search marketers. Hear search marketing experts discuss the trends that are shaping the biggest online media channel. And get a head start in what to expect in the future.
  • Views: 32
  • Added: May 21, 2014
  • Runtime: 00:32:26
Manorama Online Marketing Cloud Story
Manorama Online Marketing Cloud Story
Manorama Online is implementing a complete end to end Adobe technology solution for fast and flexible delivery of content across multiple channels and devices including mobile and social networks with the objective of driving digital-transformation initiatives for the company.
  • Digital Publishing Suite
  • Marketing Cloud
  • Product Version: CC
  • Views: 727
  • Added: Feb 18, 2014
  • Runtime: 00:06:16
  • Tags: Adobe Digital Publishing Suite, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Site Catalyst, Digital Marketing
Defense Connect Online (short)
Defense Connect Online (short)
Learn how Defense Connect Online (DCO), an enterprise service, represents past, present, and future innovations that enable rich collaboration among defense personnel across many global networks.
  • Connect
  • Views: 453
  • Added: Jan 19, 2014
  • Runtime: 00:01:55
  • Tags: CQ, chat, cloud, collaboration, elearning, presence, training, web conferencing, AEM, Analytics
Defense Connect Online
Defense Connect Online
Learn how Defense Connect Online (DCO), an enterprise service, represents past, present, and future innovations that enable rich collaboration among defense personnel across many global networks.
  • Views: 712
  • Added: Dec 20, 2013
  • Runtime: 00:04:15
  • Tags: CQ, chat, cloud, collaboration, elearning, presence, training, web conferencing, AEM, Analytics
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