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"Online Analytics"

Talking to Kim Hann of Australian Consultancy 2Datafish about Measuring Return on Online Investment
Talking to Kim Hann of Australian Consultancy 2Datafish about Measuring Return on Online Investment
Kim Hann of Adobe partner 2DataFish talks about developing RoI models for her clients' online business with Adobe digital marketing technology "We've seen tests where we've had uplift of over 100%, in real dollar terms, in traffic terms. And that has been amazing."
  • Views: 248
  • Added: Aug 15, 2011
  • Runtime: 00:04:02
  • Tags: 2Datafish , Australia, Omniture, Online Analytics, Test and Target, digital marketing, web analytics
Adobe & MTV Networks
Adobe & MTV Networks
With 150 channels and more than 300 interactive properties, MTV Networks doesn't just reflect popular culture—they shape it. Using the measurement capabilities of the Adobe Online Marketing Suite, powered by Omniture technology, MTV Networks can now successfully measure interactions and optimize the experience users have so they can serve up the most relevant and profitable content to fans around the globe.
  • Views: 2,109
  • Added: Mar 18, 2011
  • Runtime: 00:03:40
  • Tags: Conversion, Multi-Channel Analytics, Online Analytics, Open Business Analytics Platform, Visitor Acquisition, Online Marketing Suite
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