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"online advertising"

How search is influencing online advertising
How search is influencing online advertising
This session is for anyone interested in digital advertising, not just search marketers. Hear search marketing experts discuss the trends that are shaping the biggest online media channel. And get a head start in what to expect in the future.
  • Views: 44
  • Added: May 21, 2014
  • Runtime: 00:32:26
Adobe Digital Distress Study
Adobe Digital Distress Study
Animated infographic with results from Adobe's U.S. research study, "Digital Distress: What Keeps Marketers Up at Night?," highlighting how marketers lack confidence in their digital marketing prowess, correlate digital marketing proficiency with company performance, and question if they truly know whether or not their marketing is working.
  • Social
  • Marketing Cloud
  • Product Version: CC
  • Views: 6,036
  • Added: Sep 23, 2013
  • Runtime: 00:01:37
  • Tags: data, digital marketing, Adobe digital marketing, adobe marketing, advertisers, digital marketers, infographic, marketers, marketing cloud, marketing data
Beyond the Like: Social's role in a Multichannel Advertising Environment
Beyond the Like: Social's role in a Multichannel Advertising Environment
Dispel the myth that social media is worthless by putting it into context with your other marketing efforts. Join Paddy Power's Johnny Devitt, to learn how social media has fundamentally changed the way marketers and analysts think about online advertising. Discover how the most innovative companies are tracking social interactions to revenue conversions. This session covers: Best practices for social measurement based on Facebook experiences and research Tactical recommendations for optimising current measurement practices The types of content and social campaigns that drive success on Facebook. Presenters: Paddy Power: Johnny Devitt, Head of Social & Display Media
  • Views: 132
  • Added: Jul 22, 2013
  • Runtime: 00:06:54
  • Tags: adobe, summit, 2013, london
Big Data is a Big Drag?
Big Data is a Big Drag?
Companies talk about Big Data a lot right now. So what is it? Can we manage it? Join the debate on Facebook (bit.ly/MetricsNotMyths) and on Twitter #MetricsNotMyths. Follow @AdobeMktgCloud
  • Marketing Cloud
  • Product Version: CC
  • Views: 3,018
  • Added: Oct 25, 2012
  • Runtime: 00:01:23
  • Tags: big data digital marketing myths storage online advertising marketing cloud ad
The State of Online Advertising
The State of Online Advertising
Animated infographic with results from Adobe’s U.S. research study, The State of Online Advertising,” highlighting how marketers are missing a powerful opportunity to engage with consumers and build their brands online.
  • Marketing Cloud
  • Product Version: CC
  • Views: 3,145
  • Added: Oct 24, 2012
  • Runtime: 00:01:50
  • Tags: adobe, advertising, digital, marketing, online, research, Edelman Berland, consumer, marketer
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