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"online advertising"

How search is influencing online advertising
How search is influencing online advertising
This session is for anyone interested in digital advertising, not just search marketers. Hear search marketing experts discuss the trends that are shaping the biggest online media channel. And get a head start in what to expect in the future.
  • Views: 29
  • Added: May 21, 2014
  • Runtime: 00:32:26
Adobe Digital Distress Study
Adobe Digital Distress Study
Animated infographic with results from Adobe's U.S. research study, "Digital Distress: What Keeps Marketers Up at Night?," highlighting how marketers lack confidence in their digital marketing prowess, correlate digital marketing proficiency with company performance, and question if they truly know whether or not their marketing is working.
  • Social
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,992
  • Added: Sep 23, 2013
  • Runtime: 00:01:37
  • Tags: data, digital marketing, Adobe digital marketing, adobe marketing, advertisers, digital marketers, infographic, marketers, marketing cloud, marketing data
Beyond the Like: Social's role in a Multichannel Advertising Environment
Beyond the Like: Social's role in a Multichannel Advertising Environment
Dispel the myth that social media is worthless by putting it into context with your other marketing efforts. Join Paddy Power's Johnny Devitt, to learn how social media has fundamentally changed the way marketers and analysts think about online advertising. Discover how the most innovative companies are tracking social interactions to revenue conversions. This session covers: Best practices for social measurement based on Facebook experiences and research Tactical recommendations for optimising current measurement practices The types of content and social campaigns that drive success on Facebook. Presenters: Paddy Power: Johnny Devitt, Head of Social & Display Media
  • Views: 101
  • Added: Jul 22, 2013
  • Runtime: 00:06:54
  • Tags: adobe, summit, 2013, london
Converting Ads Built with Flash Professional to HTML
Converting Ads Built with Flash Professional to HTML
Learn how to easily convert your Adobe Flash technology–based ads to HTML5 using the Adobe Flash Professional Toolkit for CreateJS. Also join the discussion about upcoming trends and standards in online advertising.Cory Hudson, creative director at AOL, will walk through several real-world examples to demonstrate:• How to use the Toolkit for CreateJS for digital advertising• Selecting the appropriate workflow for your team• Steps for converting entire ads versus converting only library assets• Working directly with EaselJS• How to make HTML5 ads work within specifications geared toward devices running Adobe Flash Player • Tips and tricks that will help you in your day-to-day work
  • Views: 853
  • Added: May 05, 2013
  • Runtime: 01:05:34
Big Data is a Big Drag?
Big Data is a Big Drag?
Companies talk about Big Data a lot right now. So what is it? Can we manage it? Join the debate on Facebook (bit.ly/MetricsNotMyths) and on Twitter #MetricsNotMyths. Follow @AdobeMktgCloud
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,943
  • Added: Oct 25, 2012
  • Runtime: 00:01:23
  • Tags: big data digital marketing myths storage online advertising marketing cloud ad
The State of Online Advertising
The State of Online Advertising
Animated infographic with results from Adobe’s U.S. research study, The State of Online Advertising,” highlighting how marketers are missing a powerful opportunity to engage with consumers and build their brands online.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,894
  • Added: Oct 24, 2012
  • Runtime: 00:01:50
  • Tags: adobe, advertising, digital, marketing, online, research, Edelman Berland, consumer, marketer
After Effects + Flash = Killer Rich Media on Any Screen
After Effects + Flash = Killer Rich Media on Any Screen
Find out how to leverage Adobe After Effects to create engaging and rich online advertising campaigns. Learn how PointRoll combines the power of After Effects with Adobe Flash Professional to create compelling and highly interactive rich media that's ready for the multiscreen environment. In this session, you'll also find out how to optimize your video for web deployment, establish best practices, embed metadata/cue point markers for integration with Flash, and use tracking data from mocha for After Effects CS5.5 (included with After Effects) to enable dynamic video.
  • After Effects
  • Creative Suite Production Premium
  • Flash Professional
  • Product Version: CC
  • Views: 4,456
  • Added: Oct 05, 2011
  • Runtime: 01:01:22
  • Tags: adobe, CS5.5, after effects, mocha, MAX 2011
After Effects + Flash = Killer Rich Media
After Effects + Flash = Killer Rich Media
Learn how to leverage After Effects to create engaging and rich online advertising campaigns. See how PointRoll combines the power of After Effects and the back end of Adobe Flash Professional to create compelling and highly interactive rich media, all within being "in spec" to allow flight across publisher standards. Learn how to optimize your video for web deployment, use best practices, embed metadata/cue points markers for integration with Flash, and even use tracking data from Mocha for After Effects v2 (included with After Effects CS5) to enable dynamic video. To follow along with John, download the assets by clicking on the "Download sample files" button.
  • After Effects
  • Creative Suite Production Premium
  • Flash Professional
  • Product Version: CC
  • Views: 3,382
  • Added: Oct 26, 2010
  • Runtime: 04:04:54
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