Filter by :
96 results found on

"news"

EP6 - Summit 2012 News and Secrets
EP6 - Summit 2012 News and Secrets
In this episode we cover a bunch of announcements from Summit 2012. Pearce talks about social attribution just announced at Summit. He also gives away some information intended only for Summit guests!

Adobe Summit Keynote



Summit Tech Track Resources



More information about SAINT­Bernard Enter­prise Edition



More information about CVP

  • Views: 262
  • Runtime: 00:07:13
  • Tags: digital marketing, marketing, summit, aurigemma, insights, news, pearce, secrets, tech, tmi
In oder Out - Digital Marketing Buzz Words in der Praxis
In oder Out - Digital Marketing Buzz Words in der Praxis
Online Marketing ist beliebter als klassische Werbung. Prima. Alles richtig gemacht. Jetzt noch optimieren und gut ist. Oder geht es jetzt erst los? Mehr Resonanz hätte die letzte Social Media Kampagne schon verdient. Lag es am Thema oder der Seeding Strategie? Und wie ist Erfolg im Social Marketing definiert? Im mobilen Kanal sind wir vorne dabei. Die alte m-dot Seite ist perfekt auf das iPhone 4 abgestimmt. Und jetzt sollen wir uns zu Responsive und Adaptive Design Gedanken machen. Und Personalisierung - da kann man sich bei dynamisch generierten Angeboten pro Zielgruppe schön vergaloppieren. Und merkt der Kunde einen Unterschied? Wir werfen einen kritischen Blick auf aktuelle Trends, geben praxisnahe Tipps und analysieren, welche Buzz-Words man sich merken sollte und welche eher nicht.
  • Marketing Cloud
  • Product Version: CC
  • Views: 127
  • Added: Oct 01, 2013
  • Runtime: 00:44:49
  • Tags: Adobe, Andreas Helios, Cologne, DMexco, Deutsch, Digital Marketing, German, Germany, Marketing buzz words
Cross Channel in the Digital Marketing Age
Cross Channel in the Digital Marketing Age
Best Practices for One-to-One, Consistent & Profitable Communications on All Channels.
  • Marketing Cloud
  • Product Version: CC
  • Views: 253
  • Added: Sep 29, 2013
  • Runtime: 00:34:08
  • Tags: Adobe Campaign, Cologne, Cross Channel Marketing, DMexco, Germany, Multi Channel, Suresh Vittal
Social ROI Panel
Social ROI Panel
At DMexco Frank Puscher hosted a Social ROI panel. Panellists included John Mellor VP of Strategy & Business Development for Digital Marketing Adobe; Suresh Vittal, VP of Strategy, Adobe Campaign; Joel Flammann, MD, Publicis Munich and Alexander Rossman of St. Gallen University who have recently published a report on Social ROI
  • Social
  • Marketing Cloud
  • Product Version: CC
  • Views: 487
  • Added: Sep 27, 2013
  • Runtime: 00:42:11
  • Tags: Social Media , Alexander Rossman, Cologne, DMexco, Frank Puscher, Germany, Joel Flammann, John Mellor, Publicis, Social
Integrated Cross Channel Campaign Management
Integrated Cross Channel Campaign Management
At DMexco 2013, Suresh Vittal discusses the importance of integrating cross channel campaign management and how the latest addition to the Adobe Marketing Cloud, 'Adobe Campaign' makes it easy for organisations create individual experiences for all their customers.
  • Marketing Cloud
  • Product Version: CC
  • Views: 242
  • Added: Sep 25, 2013
  • Runtime: 00:00:59
  • Tags: digital marketing, personalisation, Adobe Campaign, Adobe Marketing Cloud, Cologne, DMexco, Germany, Suresh Vittal, cross channel marketing
Developments in Tag Management
Developments in Tag Management
Jamie Brighton discussed the benefits of good tag management to users with large web domains and mobile sites at DMexco 2013.
  • Marketing Cloud
  • Product Version: CC
  • Views: 120
  • Added: Sep 24, 2013
  • Runtime: 00:01:39
  • Tags: Adobe Marketing Cloud, Cologne, DMexco, DTM, Digital Marketing, Germany, Jamie Brighton, Marketing Tag Management, Satellite
Copyright © 2014 Adobe Systems Incorporated. All rights reserved.
Use of this website signifies your agreement to the Terms of Use and Privacy Policy and Cookies