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Ad of the Week - Blind Barber
Blind Barber has two barberships in New York City and Los Angeles. The interactive advertisements placed in Bullett Magazine allow it to reach an audience of young, hip, urban men. This ad uses Digital Publishing Suite to allow readers to change the hair, mustache, and beard of a model, and see how the different styles change his look.
Create Now Keynote
Show: Create Now
Watch Jeff Veen, Adobe VP of Products, to learn how Adobe continues to add value to Creative Cloud with new features in Adobe Photoshop, mobile support in Adobe Muse, Creative Cloud for teams, and a training library exclusively for members. Jeff is joined by Scott Kelby, CEO of Kelby Media Group and President of the National Association of Photoshop Professionals, Hijalti Karlsson, co-founder of New York-based design studio karlssonwilker, and Adobe product evangelists.
Advertising Week Interview: Interbrand’s Jez Frampton
CMO.com’s roving chief marketer, Steve Cook, caught up with Jez Frampton, Global CEO of Interbrand, at the recent Advertising Week Experience in New York City. Here’s what transpired.
Advertising Week Interview: IAB's Patrick Dolan & 614 Group's Rob Rasko
CMO.com’s roving chief marketer, Steven Cook, caught up with Patrick Dolan, Executive Vice President & Chief Operating Officer of IAB, and Rob Rasko of 614 Group at the recent Advertising Week Experience in New York City. Here’s what transpired.
Advertising Week Interview: IAB's Peter Minnium & David Doty
CMO.com’s roving chief marketer, Steven Cook, caught up with IAB's Peter Minnium, Head of Digital Brand Initiatives, and David Doty, Executive Vice President & Chief Marketing Officer at the recent Advertising Week Experience in New York City. Here’s what transpired.
App of the Week The New Yorker iPhone
The New Yorker was released on the iPhone on August 7, 2012. This video walks through the reader experience, including an intuitive information architecture that allows readers to navigate through sections and articles. It also provides "drawers" that include interactive and supplemental content, as well as share articles through social media.