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Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,308
  • Added: Aug 07, 2014
  • Runtime: 00:01:53
  • Tags: Adobe Marketing Cloud, Adobe Media Optimizer, Monarch; Monarch Airlines, Search optimization, The Monarch Travel Group
Lord Abbett: Streamlined, Multichannel Publishing
Lord Abbett: Streamlined, Multichannel Publishing
See how Lord Abbett, a U.S.-based money management firm cuts publishing time to market by 50% and engages customers with mobile apps using Adobe Digital Publishing Suite and Adobe Experience Manager
  • Digital Publishing Suite
  • Views: 2,284
  • Added: Jun 03, 2014
  • Runtime: 00:03:28
  • Tags: apps, content management, financial services, marketing, mobile, Adobe Experience Manager, Digital Publishing Suite, content marketing, investments, mobile marketing
Everything You Ever Wanted to Know About Audio in Premiere Pro CC
Everything You Ever Wanted to Know About Audio in Premiere Pro CC
In this episode, Colin will dig deep into all aspects of working with audio in Premiere Pro including the best way to import audio and choose the right track format. You’ll also learn to setup sequences that take advantage of the powerful features in Premiere Pro like Adaptive audio tracks. So if your workflow is all Premiere Pro, or if you’re coming from Final Cut Pro, and if you need multichannel QuickTime or OMF compatibility, then Colin has you covered.
  • Premiere Pro
  • Product Version: CC
  • Views: 10,520
  • Added: Feb 27, 2014
  • Runtime: 00:49:29
  • Tags: Premiere Pro, audio, Colin Smith, automation, FinalCut Pro, OMF, Pro Tools, adaptive, multichannel
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