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"Motor Trend"

Ad of the Week - Lexus in Motor Trend
Ad of the Week - Lexus in Motor Trend
Lexus has a series of ads in Motor Trend that drive car enthusiasts through the purchasing funnel. At the beginning of the issue, the ads are videos that introduce the reader to key differentiating features in the car. As readers progress through the magazine, they soon find galleries where they can actively explore all features of the car and ultimately link to the website.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,579
  • Added: Jun 24, 2013
  • Runtime: 00:02:58
  • Tags: iPad , Advertising, DPS, Digital Publishing Suite, Enform App Suite, Lexus, Motor Trend, car, rich media ads, tablet
App of the Week: Motor Trend
App of the Week: Motor Trend
Motor Trend uses Adobe Digital Publishing Suite to build a digital publication that not only contains an engaging reading experience, but also links out to other channels using a custom navigation bar. Watch this video to see how Motor Trend uses overlays in DPS – such as video and slideshows -- to educate its readers about the latest cars. In addition, see how publishers can use the custom navigation bar to drive readers to other properties.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 699
  • Added: Apr 16, 2013
  • Runtime: 00:03:46
  • Tags: DPS, Digital Publishing Suite, InDesign, iPad , App of the Week, Motor Trend, Source Interlink, Teresa Demel, cars
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