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"mobile marketing"

Accenture Interactive: Driving Client Engagement
Accenture Interactive: Driving Client Engagement
See how Accenture Interactive created an immersive sales enablement and communications app using Digital Publishing Suite. The Accenture Interactive app showcases research, insights, and reports with multimedia in a completely custom-branded experience, and has helped the company create a new centerpiece for its digital marketing mix
  • Digital Publishing Suite
  • Views: 632
  • Added: Apr 04, 2014
  • Runtime: 00:02:55
  • Tags: Accenture, Accenture Interactive, DPS, Digital Publishing Suite, InDesign, consulting, customer communications, mobile apps, mobile marketing, sales enablement
Celebrity Cruises: Connecting with Today's Travelers
Celebrity Cruises: Connecting with Today's Travelers
See how Celebrity Cruises helps prospective customers experience its brand promise of modern luxury through digital vacation planning apps produced with Adobe Digital Publishing Suite. See how the cruise line's apps provide a downloadable, interactive experience that not only engage travelers in ways that stir their imaginations, but also help travel agents promote the company's brand.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 2,127
  • Added: Feb 19, 2014
  • Runtime: 00:02:13
  • Tags: Celebrity Cruises, DPS, Digital Publishing Suite, InDesign, brand engagement, cruise, hospitality, mobile apps, mobile marketing, sales enablement
Buffalo Bills: Tapping into a greater fan experience
Buffalo Bills: Tapping into a greater fan experience
See how Buffalo Bills, the American football team, created an essential game day app with Digital Publishing Suite. The Buffalo Bills Touch app engages fans with the team brand and delivers a high-impact fan experience through video, social media and more. View how the app extends immersive multimedia content to fans far-and-wide, as well as how it drives results for the team.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,673
  • Added: Jan 31, 2014
  • Runtime: 00:02:51
  • Tags: Buffalo Bills, DPS, Digital Publishing Suite, InDesign, football, gameday app, mobile apps, mobile marketing, program guide, tablet apps
Sotheby's International Realty: Driving ROI with Sales Enablement App
Sotheby's International Realty: Driving ROI with Sales Enablement App
See how Sotheby's International Realty, a leading global luxury real estate network, equips its affiliates with an internally distributed sales enablement app. Discover how the firm ensures its agents have the most up-to-date, interactive sales material at their fingertips, and how the app drives direct ROI for the company.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 3,306
  • Added: Nov 04, 2013
  • Runtime: 00:03:33
  • Tags: DPS, Digital Publishing Suite, InDesign, Sotheby's International Realty, mobile apps, mobile marketing, private publishing, real estate, tablet apps
Corporate Publishing Gains Momentum
Corporate Publishing Gains Momentum
See the brands and corporations that are using Digital Publishing to engage their customers and stakeholders through apps on tablet and smartphone devices.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 3,920
  • Added: Aug 29, 2013
  • Runtime: 00:01:02
  • Tags: DPS, Digital Publishing Suite, InDesign, mobile marketing, tablet
Top Magazines Use DPS-sizzle reel
Top Magazines Use DPS-sizzle reel
Watch this fun, fast-paced video to see a sample of the top publishers who are using Adobe Digital Publishing Suite to bring their print issues to life on tablets and smartphones.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 5,440
  • Added: Aug 29, 2013
  • Runtime: 00:01:06
  • Tags: digital magazines, Adweek, Backpacker, Bullett, DPS, Digital Publishing Suite, Fast Company, GQ, InDesign, Martha Stewart
Mobile Advertising: Will the Return on ad Spend Meet my Expectations?
Mobile Advertising: Will the Return on ad Spend Meet my Expectations?
Industry analysts forecast that Western European brands will spend over $4.4 billion on mobile advertising by 2016. Yet this spend level represents only a minor share of the total digital ad spend. Given consumers' adoption and use of smartphones and tablets, the imbalance between media time spent and advertising is clearly an industry problem. However, some marketers are moving forward with mobile-specific campaigns and seeing success with mobile ads in driving customer acquisition. Presenters: Dailymotion: Damien du Chéné, VP Strategy & Marketing. Zalando: Sebastian Grebasch, Head of SEA/Mobile Marketing
  • Views: 74
  • Added: Jul 22, 2013
  • Runtime: 00:06:12
  • Tags: adobe, summit, 2013, london
Danny Winokur at DPS Summit 2013: Accelerate your mobile marketing (Long)
Danny Winokur at DPS Summit 2013: Accelerate your mobile marketing (Long)
2013 is the year that brands and corporations accelerate their mobile strategies. Listen to Danny Winkour, VP and General Manager for Digital Media at Adobe, and hear about critical mobile marketing trends, the momentum of Digital Publishing Suite, and how to take advantage of the rapidly changing mobile landscape.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 156
  • Runtime: 00:22:22
  • Tags: DPS, Digital Publishing Suite, InDesign, summit 2013
Danny Winokur at DPS Summit 2013: Accelerate your mobile marketing (Short)
Danny Winokur at DPS Summit 2013: Accelerate your mobile marketing (Short)
2013 is the year that brands and corporations accelerate their mobile strategies. Listen to Danny Winkour, VP and General Manager for Digital Media at Adobe, and hear about critical mobile marketing trends, the momentum of Digital Publishing Suite, and how to take advantage of the rapidly changing mobile landscape.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 281
  • Runtime: 00:01:31
  • Tags: DPS, Digital Publishing Suite, InDesign, summit 2013
Advertising Week Interview: MMA’s Michael Becker
Advertising Week Interview: MMA’s Michael Becker
CMO.com’s roving chief marketer, Steve Cook, caught up with the Mobile Marketing Association’s managing director, NA, Michael Becker at the recent Advertising Week Experience in New York City. Here’s what transpired.
  • Views: 115
  • Added: Oct 11, 2012
  • Runtime: 00:12:19
  • Tags: mobile, ad, advertising week, cmo.com. chief marketer, michael becker, mma, mobile marketing association, steve cook
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