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"metrics"

Understand the SearchCenter metrics timeline
Understand the SearchCenter metrics timeline
Learn how to use both search engine metrics and web data metrics. You'll discover how to gather search engine data, such as impression, position, and cost. Then, you'll learn how the website data can show you how effective your campaign is.
  • SearchCenter
  • Views: 1,443
  • Runtime: 00:06:05
  • Tags: digital marketing, getting started, SearchCenter
What is SearchCenter?
What is SearchCenter?
Learn how you can simplify search marketing using Omniture SearchCenter. See how SearchCenter provides a common interface for managing search campaigns, metrics, and analytics.
  • SearchCenter
  • Views: 2,628
  • Runtime: 00:07:36
  • Tags: digital marketing, getting started, SearchCenter
Time Inc's Best Practices for Measuring Performance of Digital Magazines
Time Inc's Best Practices for Measuring Performance of Digital Magazines
Learn how Time Inc is developing industry best practices for organizing and analyzing digital magazine metrics. In this 2014 Adobe Marketing Summit presentation, Rory O'Flynn, Executive Director, Digital Research, Time Inc, shares their sophisticated approach, including standardizing on seven KPIs that work across all publications, developing an audience segmentation strategy, identifying time periods in which to report against and more.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,058
  • Added: Apr 18, 2014
  • Runtime: 00:25:36
  • Tags: Omniture, analytics, device, digital magazines, iPad , Adobe Analytics, Digital Publishing, Digital Publishing Suite, InDesign, Time
Manorama Online Marketing Cloud Story
Manorama Online Marketing Cloud Story
Manorama Online is implementing a complete end to end Adobe technology solution for fast and flexible delivery of content across multiple channels and devices including mobile and social networks with the objective of driving digital-transformation initiatives for the company.
  • Digital Publishing Suite
  • Marketing Cloud
  • Product Version: CC
  • Views: 664
  • Added: Feb 18, 2014
  • Runtime: 00:06:16
  • Tags: Adobe Digital Publishing Suite, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Site Catalyst, Digital Marketing
Jabong.com Adobe Marketing Cloud customer story
Jabong.com Adobe Marketing Cloud customer story
Jabong has been using Adobe Marketing Cloud to understand their customers better and to predict their buying behavior more accurately. It has helped optimize their digital marketing campaigns.
  • Views: 161
  • Added: Feb 18, 2014
  • Runtime: 00:02:34
  • Tags: Adobe, Adobe Ad Lens, Adobe Analytics, Digital Marketing, Marketing Cloud
MakeMyTrip Adobe Marketing Cloud customer story
MakeMyTrip Adobe Marketing Cloud customer story
Make My trip has been using Adobe Marketing Cloud to drive Data-Driven Marketing and driving efficiencies in advertising spend.
  • Views: 164
  • Added: Feb 18, 2014
  • Runtime: 00:02:06
  • Tags: Adobe, Adobe Target, Analytics, Digital Marketing, Marketing Cloud, Media Optimizer
Standard Audience Metrics in DPS
Standard Audience Metrics in DPS
Access new baseline analytics reports and view Standard Audience Accumulation metrics for digital readership that comply with the MPA Tablet Metrics guidelines. View new reports that deliver standard visibility into total readers, total sessions, total time spent per reader, and average sessions per reader - along with the ability to set accumulation settings across standard metrics. In addition, navigate baseline analytics dashboards more easily in the DPS Dashboard with a revamped, improved user interface. Gain access to analytics and export report data, including app launches, folio downloads, and content/interactivity performance - all more rapidly with the redesigned UI.
  • Digital Publishing Suite
  • Views: 2,808
  • Added: Sep 14, 2013
  • Runtime: 00:02:10
  • Tags: analytics, DPS, Digital Publishing, MPA, Standard Audience, accumulation, baseline analytics, guideline
Kelley Blue Book Customer Success Video
Kelley Blue Book Customer Success Video
Social media insights are quickly brought to the surface at Kelley Blue Book (KBB), helping the company get to the most important pieces of information about its customers sooner. With the Adobe Marketing Cloud, KBB created clear, timely insights into social media successes with metrics and tracking, informed insights into relationships between social media and website activity, and streamlined publishing and monitoring of social promotions.
  • Marketing Cloud
  • Product Version: CC
  • Views: 342
  • Added: Jul 26, 2013
  • Runtime: 00:02:44
  • Tags: KBB, Kelley Blue Book, Marketing Cloud; Adobe Social
Bid Evolution: Applying Advanced Attribution Models in Rules and Portfolios
Bid Evolution: Applying Advanced Attribution Models in Rules and Portfolios
The combination of advanced bid rules and strong portfolio algorithms make Adobe Media Optimizer the most powerful bidding platform in the industry. Learn how customers have improved their bidding strategies by taking advantage of multiple attribution perspectives. Unlock the other 50% of actionable signals from your keywords that are being ignored by simplistic rules or single-metric portfolio objectives. This consistent segmentation framework empowers search marketers to define success with more accuracy than ever before. Discover which patterns you can start applying to your keywords today to improve efficiency and volume. potential Presenters: iConText: Timofey Putintsev, Business Development Director
  • Views: 107
  • Added: Jul 22, 2013
  • Runtime: 00:08:06
  • Tags: adobe, summit, 2013, london
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