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"messaging"

Adobe Readiness Toolkit: Shortening the Sales Cycle
Adobe Readiness Toolkit: Shortening the Sales Cycle
See how Adobe drives sales enablement and impact through its Readiness Toolkit app produced using DPS and Adobe Experience Manager. The sales enablement app equips representatives with interactive messaging in tablet format, and delivers visibility into performance through CRM integration with Salesforce.com.
  • Digital Publishing Suite
  • Views: 4,568
  • Added: Jun 09, 2014
  • Runtime: 00:03:38
  • Tags: apps, marketing, mobile, sales, Adobe, Adobe Experience Manager, CRM, Digital Publishing Suite, Salesforce.com, mobile marketing
The Dreamteam: Using Adobe Analytics with Adobe Campaign
The Dreamteam: Using Adobe Analytics with Adobe Campaign
Combining Adobe Analytics to Adobe Campaign, marketers make the most of web and mobile analytics to accurately measure performances, automate responses to customers’ online behaviour, interests and preferences, and deliver contextually relevant messages.
  • Views: 330
  • Added: May 22, 2014
  • Runtime: 00:34:25
Best Practices for Driving Readership with DPS, Part 2
Best Practices for Driving Readership with DPS, Part 2
This video highlights ways for publishers to collect reader information to maintain relationships with their readers and ways to target messages to readers. Marketing strategies are introduced which combine DPS features to increase readership. Presented by David Schmidt
  • Digital Publishing Suite
  • Views: 584
  • Added: Nov 18, 2013
  • Runtime: 00:05:14
  • Tags: SiteCatalyst, marketing, Adobe DPS, Digital Publishing, collect data, engagement, funnel
Adobe Push Notification in DPS
Adobe Push Notification in DPS
Encourage repeat readers and subscribers on iOS by alerting readers of new content with custom text notifications, provided through Digital Publishing Suite. Notify customers of new folio content through custom text messages, without having to integrate with a third-party push notification service. In addition, measure customer reaction to push notifications, including the number of readers who opt-in to receiving push alerts.
  • Digital Publishing Suite
  • Views: 3,461
  • Added: Sep 14, 2013
  • Runtime: 00:01:48
  • Tags: Adobe Push Notification, DPS, Digital Publishing, text message, text notification
Ad of the Week - Buick in House & Home
Ad of the Week - Buick in House & Home
Buick sponsored a full issue of House and Home magazine. Each ad walks the reader through the Buick shopping experience, from learning about features, trying out colors, viewing videos, and visiting the web page for further learning. By sponsoring a full issue, it can communicate a multifaceted message to readers.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,138
  • Added: Jun 27, 2013
  • Runtime: 00:03:15
  • Tags: iPad , Buick, DPS, House & Home, Verano, ad of the week, app of the week, digital publishing suite, teresa demel
Creative Cloud Vision Video
Creative Cloud Vision Video
This video highlights Adobe's video for the new Creative Cloud by profiling Red Antler, an agency, and Chuck Anderson, a photographer and illustrator.
  • Photoshop
  • Illustrator
  • Creative Cloud
  • Product Version: CC
  • Views: 21,803
  • Added: May 06, 2013
  • Runtime: 00:03:37
  • Tags: Behance, Branding, Collaboration. Not sure how much detail you use for them… you could maybe even add Photography, Creative Cloud, Creative Cloud for teams, Design, Fonts, Kuler, Messaging., Sync Settings
Embed Publications Within Web Sites
Embed Publications Within Web Sites
Bring new customers to your brand and extend the reach of your publication by embedding it on your Web site. Include surrounding design elements that convey a consistent, on-message and branded experience for your customers. Learn more on the Adobe DPS Help Site: http://helpx.adobe.com/content/help/en/digital-publishing-suite/help/whats-new-release.html
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 7,815
  • Added: May 01, 2013
  • Runtime: 00:02:36
  • Tags: Adobe InDesign, DPS, Digital Publishing Suite
App of the Week: Renault Captur
App of the Week: Renault Captur
The Renault Captur has built a brand engagement iPad app using Adobe Digital Publishing Suite. The app uses engaging slideshows, images, and video to illustrate details of the car, showcase the design process from concept to reality, and communicate its consumer lifestyle message.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 5,601
  • Added: Mar 19, 2013
  • Runtime: 00:04:11
  • Tags: adobe, DPS, Digital Publishing Suite, InDesign, auto, iPad , App of the Week, Renault Captur, Teresa Demel, car
Marketing is BS
Marketing is BS
Is marketing is BS? You might be surprised at what some of us think of all the marketing ads and messages we see out in the world. Join our debate http://bit.ly/MetricsNotMyths. #MetricsNotMyths @AdobeMktgCloud
  • Views: 8,028
  • Added: Oct 22, 2012
  • Runtime: 00:01:37
  • Tags: digital marketing, metrics, Marketing Cloud, myths
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