Filter by :
11 results found on

"Merchandising"

Danny Winokur: Digital publishing turns a new page (Short)
Danny Winokur: Digital publishing turns a new page (Short)
Adobe's Danny Winokur provides a perspective on how Digital Publishing Suite is helping customers deliver targeted marketing programs - bolstered by subscriber data and innovative reader on-boarding capabilities - to drive dramatic growth in magazine and newspaper app readership, as well as merchandising and advertising revenue.
  • Views: 191
  • Runtime: 00:26:46
  • Tags: DPS, Danny Winokur, Digital Publishing Suite, InDesign, magazine metrics, summit 2013
Danny Winokur: Digital publishing turns a new page (Long)
Danny Winokur: Digital publishing turns a new page (Long)
Adobe's Danny Winokur provides a perspective on how Digital Publishing Suite is helping customers deliver targeted marketing programs - bolstered by subscriber data and innovative reader on-boarding capabilities - to drive dramatic growth in magazine and newspaper app readership, as well as merchandising and advertising revenue.
  • Views: 0
  • Runtime: 00:00:00
  • Tags: DPS, Danny Winokur, Digital Publishing Suite, InDesign, magazine metrics, summit 2013
Martha Stewart: Where publishing and commerce meet (Long)
Martha Stewart: Where publishing and commerce meet (Long)
Martha Stewart Living Omnimedia encompasses the varied publishing, broadcasting, and merchandising enterprises of its founder, Martha Stewart. Rich Fontaine will discuss how Martha Stewart Living is driving the convergence of editorial and commerce and going beyond simply selling subscriptions to delivering a fully integrated shopping experience that drives meaningful incremental revenue.
  • Views: 426
  • Runtime: 00:16:15
  • Tags: DPS, Digital Publishing Suite, InDesign, Martha Stewart, Rich Fontaine, custom storefront, magazine revenue, merchandising, summit 2013
Device GPS Integration
Device GPS Integration
Connect more deeply with your readers through geographically targeted content & offers that drive readership, subscription and engagement with your app. Display location-based content in an article and offer more relevant advertising to your readers by integrating with device GPS location data on iPad and iPhone. Pique readers’ interest in your content by displaying region-specific folios within a Custom Store. In addition, merchandise content by geography and offer relevant up-sell opportunities by displaying geo-specific banners within a Custom Store.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 2,817
  • Added: Jun 17, 2013
  • Runtime: 00:03:50
  • Tags: GPS, Colin Fleming, DPS, Digital Publishing Suite, Global Positioning, Localized Content, Regional Content, geolocation, location
Martha Stewart: Where publishing and commerce meet (Short)
Martha Stewart: Where publishing and commerce meet (Short)
Martha Stewart Living Omnimedia encompasses the varied publishing, broadcasting, and merchandising enterprises of its founder, Martha Stewart. Rich Fontaine will discuss how Martha Stewart Living is driving the convergence of editorial and commerce and going beyond simply selling subscriptions to delivering a fully integrated shopping experience that drives meaningful incremental revenue.
  • Views: 124
  • Runtime: 00:03:24
  • Tags: DPS, Digital Publishing Suite, InDesign, Martha Stewart, Rich Fontaine, custom storefront, magazine revenue, merchandising, summit 2013
Engaging Your Customers and Employees with Mobile Apps
Engaging Your Customers and Employees with Mobile Apps
Learn strategies and best practices from top corporations and agencies for driving customer and employee engagement through digital publications on tablets and smartphones. View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications. Advertising and marketing experts will share insights on how to:• Generate brand awareness and deepen customer loyalty through engaging applications • Engage employees, sales staff, and other internal stakeholders through privately published apps• Use insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content
  • Views: 900
  • Added: May 06, 2013
  • Runtime: 01:01:27
Free Article Preview - DPS
Free Article Preview - DPS
Convert browsers into buyers through in-app merchandising. Pique readers’ interest with selected free articles and encourage them to pay for premium content with upsell prompts as they navigate from free article to other articles in the publication. Learn more on the Adobe DPS Help Site: http://helpx.adobe.com/content/help/en/digital-publishing-suite/help/whats-new-release.html
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 4,425
  • Added: May 01, 2013
  • Runtime: 00:03:44
  • Tags: Adobe InDesign, DPS, Digital Publishing Suite, sample, free article, free content
App of the Week - Oakley One Icon
App of the Week - Oakley One Icon
Oakley, a designer of sunglasses, ski goggles and other innovative sports accessories, uses Adobe Digital Publishing Suite to create a merchandising app with inspiring editorial about sponsored athletes. Check out the app of the week video to see some creative applications of DPS overlays. Scroll through the editorial that seemingly appears from behind a mountain. Use the 360 degree overlay to control a snowboarder's rotations through the air.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 2,419
  • Added: Apr 09, 2013
  • Runtime: 00:04:13
  • Tags: DPS, Digital Publishing Suite, InDesign, App of the Week, Teresa Demel, athletes, oakley, one icon, ski, snowboard
App of the Week - ASOS
App of the Week - ASOS
Adobe Digital Publishing Suite features the internationally known ASOS digital publication. ASOS is the UK's largest fashion design and beauty store, with publications tailored for both men and women. The publication combines social media, e-commerce through in-app merchandising, and trendsetting editorial.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 2,258
  • Added: Mar 12, 2012
  • Runtime: 00:04:13
  • Tags: Digital Publishing Suite, InDesign, fashion, magazine, review, ASOS, App of the Week, clothing
What is Merchandising
What is Merchandising
In this episode, you will find out what the Adobe Merchandising product is, and how it can help you.
  • Other
  • Views: 1,269
  • Added: Sep 28, 2010
  • Runtime: 00:05:39
  • Tags: adobe, What is, Merchandising
Copyright © 2014 Adobe Systems Incorporated. All rights reserved.
Use of this website signifies your agreement to the Terms of Use and Privacy Policy and Cookies