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Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
With a digital presence reaching 62 markets, Philips began looking for a new web content management system that would better meet current and future needs. “At first, we thought that this would be a project just for IT, but as we looked closer at web content management systems, we realized that a more complete system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner, consumer website at Philips. Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital experience for its male grooming product line. The company decided to make Adobe Marketing Cloud, including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online digital presence for websites across all markets, corporate domains, and even eventually its global intranet.
  • Marketing Cloud
  • Product Version: CC
  • Views: 614
  • Added: Aug 05, 2014
  • Runtime: 00:03:22
  • Tags: Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Target
Allison Johnson: This revolution won't be televised (Long)
Allison Johnson: This revolution won't be televised (Long)
"Stories, streams and pocket-size screens. This is where marketers meet today's consumer," according to Allison Johnson, former marketing communications head at Apple and founder of West, a San Francisco-based marketing. Hear more from Allison on where the role of marketing is headed.
  • Digital Publishing Suite
  • Views: 177
  • Added: Jun 02, 2014
  • Runtime: 00:29:08
  • Tags: agency, Allison Johnson, DPS, Digital Publishing Suite, West, entrepreneur, start-up
Allison Johnson: This revolution won't be televised (Short)
Allison Johnson: This revolution won't be televised (Short)
"Stories, streams and pocket-size screens. This is where marketers meet today's consumer," according to Allison Johnson, former marketing communications head at Apple and founder of West, a San Francisco-based marketing. Hear more from Allison on where the role of marketing is headed.
  • Digital Publishing Suite
  • Views: 35
  • Added: Jun 02, 2014
  • Runtime: 00:02:47
  • Tags: agency, Allison Johnson, DPS, Digital Publishing Suite, West, entrepreneur, start-up
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