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"Media"

Adobe Partner Briefing 2013 - How partners can grow successful practices around Adobe Media Optimizer
Adobe Partner Briefing 2013 - How partners can grow successful practices around Adobe Media Optimizer
Bill Mungovan, Director Product Strategy walks us through the opportunities for partners around Adobe Media Optimizer and how your clients can receive peak return on investment by utilizing cross-channel advertising management & optimization.
  • Views: 28
  • Runtime: 00:08:10
  • Tags: adobe, Partners, summit, Adobe Media Optimizer, Adobe Partners, Bill Mungovan, digital marketing cloud, partner day, partner day briefing
Telegraph Media Group Builds Limitless Opportunities
Telegraph Media Group Builds Limitless Opportunities
Leading British newspaper rolls out new digital properties quickly using Adobe Experience Manager and Sightly.
  • Marketing Cloud
  • Product Version: CC
  • Views: 3,127
  • Added: Oct 15, 2014
  • Runtime: 00:02:30
  • Tags: Adobe Experience Manager solution; Telegraph Media Group, Adobe Marketing Cloud, digital asset management, dynamic tag management, web content management
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,058
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,030
  • Added: Aug 07, 2014
  • Runtime: 00:01:53
  • Tags: Adobe Marketing Cloud, Adobe Media Optimizer, Monarch; Monarch Airlines, Search optimization, The Monarch Travel Group
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns. STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”
  • Marketing Cloud
  • Product Version: CC
  • Views: 704
  • Added: Aug 05, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Media Optimizer; Adobe Marketing Cloud; search optimization, social optimization
IG Group capitalizes on on new markets with Adobe Marketing Cloud
IG Group capitalizes on on new markets with Adobe Marketing Cloud
With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
  • Marketing Cloud
  • Product Version: CC
  • Views: 586
  • Added: Aug 04, 2014
  • Runtime: 00:02:18
  • Tags: Adobe Media Optimizer; Search optimization; social optimization, IG Group, • Adobe Marketing Cloud
View Source Settings for RAW media
View Source Settings for RAW media
Learn how to view source settings and information about your RAW media, and apply changes across instances of the clip in the timeline.
  • Premiere Pro
  • Product Version: CC
  • Views: 4,414
  • Added: Jun 21, 2014
  • Runtime: 00:01:05
  • Tags: tutorial, editing, 2014 release of, one-minute video, post production, post-production, postproduction, pro video
Chris Hughes: Disruptive innovation in media and communication (Long)
Chris Hughes: Disruptive innovation in media and communication (Long)
Chris Hughes has influenced some of the most innovative disruptions in the last decade – including co-founding Facebook, leading the first Obama campaign’s social media strategy, and now re-examining the role of journalism with The New Republic. Discover more about disruptive innovation in media and communication from Hughes.
  • Digital Publishing Suite
  • Views: 123
  • Added: Jun 02, 2014
  • Runtime: 00:32:32
  • Tags: Facebook, Chris Hughes, DPS, Digital Publishing Suite, The New Republic
Chris Hughes: Disruptive innovation in media and communication (Short)
Chris Hughes: Disruptive innovation in media and communication (Short)
Chris Hughes has influenced some of the most innovative disruptions in the last decade – including co-founding Facebook, leading the first Obama campaign’s social media strategy, and now re-examining the role of journalism with The New Republic. Discover more about disruptive innovation in media and communication from Hughes.
  • Digital Publishing Suite
  • Views: 110
  • Added: Jun 02, 2014
  • Runtime: 00:02:49
  • Tags: Facebook, Chris Hughes, DPS, Digital Publishing Suite, The New Republic
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