Learn how Carphone Warehouse, Europe's largest independent retailer of mobile phones, uses Adobe Media Optimizer for Search to optimize spend related to paid search advertising, resulting in a 2x increase of pay-per-click (PPC) sales volumes over the last year.
Jul 12, 2013
AdLens for Search, CPW, Carphone Warehouse, Gareth Jones, Marketing Cloud, Media Optimizer for Search, Phone House
Learn how iConText uses Adobe Media Optimizer for Search for its customer, Avito.ru, working with Russia's largest search engine, Yandex, to fine tune contextual searches with keyword performance modeling. Using Adobe Media Optimizer for Search, iContext changed more than 600,000 bids in 30 days to optimize paid search advertising spend for Avito.ru.
Jul 09, 2013
AdLens for Search, Avito.ru, Marketing Cloud, Media Optimizer for Search, Russia, Tim Putintsev, Yandex, iConText