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22 results found on

"measurements"

What is Genesis?
What is Genesis?
Learn about Adobe Genesis. Genesis automates the integration of all your digital marketing tools into one central location. See how applications, data, and processes are more effective in this analytics-empowered digital marketing ecosystem. Consolidate measurement and reporting, identify targets and segments within your customer base, and optimize marketing efforts.
  • Genesis
  • Views: 1,320
  • Runtime: 00:06:38
  • Tags: digital marketing, getting started, Genesis
SapientNitro: Connecting with the
SapientNitro: Connecting with the "always-on" customer (Long)
Today’s consumer is always on and always connected. Learn from Alan Schulman, VP of Global Digital Marketing & Brand Content at SapientNitro, how companies should evolve their organizations to take advantage of this new paradigm; how to transform brands for digital; and what it takes from a marketing leadership, execution, and measurement approach to be successful. 
  • Digital Publishing Suite
  • Views: 55
  • Added: Jun 02, 2014
  • Runtime: 00:24:35
  • Tags: mobile, Alan Schulman, DPS, Digital Publishing Suite, SapientNitro, content publishing, mobile marketing
SapientNitro: Connecting with the
SapientNitro: Connecting with the "always-on" customer (Short)
Today’s consumer is always on and always connected. Learn from Alan Schulman, VP of Global Digital Marketing & Brand Content at SapientNitro, how companies should evolve their organizations to take advantage of this new paradigm; how to transform brands for digital; and what it takes from a marketing leadership, execution, and measurement approach to be successful. 
  • Digital Publishing Suite
  • Views: 10
  • Added: Jun 02, 2014
  • Runtime: 00:02:09
  • Tags: mobile, Alan Schulman, DPS, Digital Publishing Suite, SapientNitro, content publishing, mobile marketing
Use Extract to generate web assets
Use Extract to generate web assets
Learn how you can extract color, gradient and font information from a PSD, copy text and CSS, get accurate measurements between elements and save web-optimized images for use in Dreamweaver CC.
  • Dreamweaver
  • Product Version: CC
  • Views: 5,108
  • Added: Apr 28, 2014
  • Runtime: 00:01:23
  • Tags: CC, Dreamweaver, Sarah Hunt
Measure mobile app ROI
Measure mobile app ROI
Discover best practices to measure ROI of your mobile or tablet app Learn measurement strategies to quantify app impact—both for customer-facing and internal apps Hear about case studies and how successful companies have determined ROI for mobile apps Learn from Forrester Research about the factors you should measure, and how to weigh those with total cost
  • Digital Publishing Suite
  • Views: 637
  • Added: Mar 18, 2014
  • Runtime: 00:46:58
  • Tags: adobe, ROI, mobile, Measure, app, digital publishing suite
Beyond the Like: Social's role in a Multichannel Advertising Environment
Beyond the Like: Social's role in a Multichannel Advertising Environment
Dispel the myth that social media is worthless by putting it into context with your other marketing efforts. Join Paddy Power's Johnny Devitt, to learn how social media has fundamentally changed the way marketers and analysts think about online advertising. Discover how the most innovative companies are tracking social interactions to revenue conversions. This session covers: Best practices for social measurement based on Facebook experiences and research Tactical recommendations for optimising current measurement practices The types of content and social campaigns that drive success on Facebook. Presenters: Paddy Power: Johnny Devitt, Head of Social & Display Media
  • Views: 101
  • Added: Jul 22, 2013
  • Runtime: 00:06:54
  • Tags: adobe, summit, 2013, london
Sony Electronics uses Adobe Social
Sony Electronics uses Adobe Social
Learn how Sony Electronics uses Adobe Social to measure its social activity in real time, and ties social media to results.
  • SiteCatalyst
  • Social
  • Product Version: CC
  • Views: 1,725
  • Added: Nov 06, 2012
  • Runtime: 00:03:41
  • Tags: Social Media , Sony, Adobe Marketing Cloud, Adobe Social, Sony Electronics, measurement
Marines Magazine: The Guts to Go Digital
Marines Magazine: The Guts to Go Digital
The United States Marine Corps and Bates Creative use Digital Publishing Suite to create Marines Magazine. Both organizations endeavor to stay on the cutting edge of technology and provide bold and engaging content for its audience. In order to streamline resources, they use Adobe products to create both the print and digital versions of the publication. The measurement tools in Site Catalyst allow the editors to assess reader interest and use the feedback to improve and refine their content strategy.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 7,632
  • Added: Sep 17, 2012
  • Runtime: 00:03:40
  • Tags: DPS, Digital Publishing Suite, InDesign, Bates Creative, Debbie Bates, Debra Schrott-Bates, Greg Reeder, Marines Magazine, US Marine Corps
Social Data is a Crystal Ball PART 2
Social Data is a Crystal Ball PART 2
Part two of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.
  • Views: 269
  • Added: Apr 27, 2012
  • Runtime: 00:05:11
  • Tags: ROI, Social Media , data, digital marketing, optimization, Adobe Social, brand, measurement
Social Data is a Crystal Ball PART 1
Social Data is a Crystal Ball PART 1
Part one of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.
  • Views: 427
  • Added: Apr 27, 2012
  • Runtime: 00:06:14
  • Tags: ROI, Social Media , data, digital marketing, optimization, Adobe Social, brand, measurement
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