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42 results found on

"Measure"

Introduction to SearchCenter
Introduction to SearchCenter
Use the Omniture SearchCenter interface to manage your search campaigns. See how to navigate SearchCenter; create, manage, and synchronize search campaigns; and measure campaign effectiveness.
  • SearchCenter
  • Views: 1,218
  • Runtime: 00:04:03
  • Tags: digital marketing, getting started, SearchCenter
The Dreamteam: Using Adobe Analytics with Adobe Campaign
The Dreamteam: Using Adobe Analytics with Adobe Campaign
Combining Adobe Analytics to Adobe Campaign, marketers make the most of web and mobile analytics to accurately measure performances, automate responses to customers’ online behaviour, interests and preferences, and deliver contextually relevant messages.
  • Views: 142
  • Added: May 22, 2014
  • Runtime: 00:34:25
How does your optimisation program measure up?
How does your optimisation program measure up?
Want to improve your digital optimisation program? Adobe Target experts have captured what is needed to be successful and have created a model that tells an organisation how mature their optimisation program is, as well as what is needed to move up.
  • Views: 64
  • Added: May 21, 2014
  • Runtime: 00:43:11
Time Inc's Best Practices for Measuring Performance of Digital Magazines
Time Inc's Best Practices for Measuring Performance of Digital Magazines
Learn how Time Inc is developing industry best practices for organizing and analyzing digital magazine metrics. In this 2014 Adobe Marketing Summit presentation, Rory O'Flynn, Executive Director, Digital Research, Time Inc, shares their sophisticated approach, including standardizing on seven KPIs that work across all publications, developing an audience segmentation strategy, identifying time periods in which to report against and more.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,240
  • Added: Apr 18, 2014
  • Runtime: 00:25:36
  • Tags: Omniture, analytics, device, digital magazines, iPad , Adobe Analytics, Digital Publishing, Digital Publishing Suite, InDesign, Time
Solution Tour
Solution Tour
Discover how Adobe Social helps companies solve key social challenges and maximize social impact. This video details how data and insights from Adobe Social can help marketers improve content, reach the most relevant audiences, optimize conversions, and scale social content and data across the organization.
  • Social
  • Product Version: CC
  • Views: 3,376
  • Added: Apr 04, 2014
  • Runtime: 00:06:52
  • Tags: Adobe Social, social ROI, social data, social measurment, social media
Measure mobile app ROI
Measure mobile app ROI
Discover best practices to measure ROI of your mobile or tablet app Learn measurement strategies to quantify app impact—both for customer-facing and internal apps Hear about case studies and how successful companies have determined ROI for mobile apps Learn from Forrester Research about the factors you should measure, and how to weigh those with total cost
  • Digital Publishing Suite
  • Views: 780
  • Added: Mar 18, 2014
  • Runtime: 00:46:58
  • Tags: adobe, ROI, mobile, Measure, app, digital publishing suite
Adobe Push Notification in DPS
Adobe Push Notification in DPS
Encourage repeat readers and subscribers on iOS by alerting readers of new content with custom text notifications, provided through Digital Publishing Suite. Notify customers of new folio content through custom text messages, without having to integrate with a third-party push notification service. In addition, measure customer reaction to push notifications, including the number of readers who opt-in to receiving push alerts.
  • Digital Publishing Suite
  • Views: 2,568
  • Added: Sep 14, 2013
  • Runtime: 00:01:48
  • Tags: Adobe Push Notification, DPS, Digital Publishing, text message, text notification
RBS Customer Success Video
RBS Customer Success Video
For RBS, data is king. If you can't measure it...you don't do it. RBS relies on Adobe Analytics, Adobe Target, and Adobe Experience Manager. They have seen that when they Target content to customers when they returned to their site, and they put it on the home page, they found that people were 70-80% more likely to engage and adopt the product.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,391
  • Added: Aug 21, 2013
  • Runtime: 00:01:37
  • Tags: Adobe Experience Manager, Marketing Cloud; Adobe Target; Adobe Analytics, RBS
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