Search Adobe TV
42 results found on
The Dreamteam: Using Adobe Analytics with Adobe Campaign
Show: Adobe Summit 2014 EMEA
Combining Adobe Analytics to Adobe Campaign, marketers make the most of web and mobile analytics to accurately measure performances, automate responses to customers’ online behaviour, interests and preferences, and deliver contextually relevant messages.
How does your optimisation program measure up?
Show: Adobe Summit 2014 EMEA
Want to improve your digital optimisation program? Adobe Target experts have captured what is needed to be successful and have created a model that tells an organisation how mature their optimisation program is, as well as what is needed to move up.
Time Inc's Best Practices for Measuring Performance of Digital Magazines
Learn how Time Inc is developing industry best practices for organizing and analyzing digital magazine metrics. In this 2014 Adobe Marketing Summit presentation, Rory O'Flynn, Executive Director, Digital Research, Time Inc, shares their sophisticated approach, including standardizing on seven KPIs that work across all publications, developing an audience segmentation strategy, identifying time periods in which to report against and more.
Show: Adobe Social
Discover how Adobe Social helps companies solve key social challenges and maximize social impact. This video details how data and insights from Adobe Social can help marketers improve content, reach the most relevant audiences, optimize conversions, and scale social content and data across the organization.
Measure mobile app ROI
Show: Digital Publishing
Discover best practices to measure ROI of your mobile or tablet app Learn measurement strategies to quantify app impact—both for customer-facing and internal apps Hear about case studies and how successful companies have determined ROI for mobile apps Learn from Forrester Research about the factors you should measure, and how to weigh those with total cost
SXSW 2014 - Adobe Social Powers Razorfish #UseMeLeaveMe Bike Share Program
Show: Adobe at SXSW 2014
Razorfish hosted the #UseMeLeaveMe "tweeting" bike share program in Austin at SXSW 2014. They used Adobe Social to post to Twitter, moderate the social conversations, and measure the results. Watch it all in action.
Adobe Push Notification in DPS
Encourage repeat readers and subscribers on iOS by alerting readers of new content with custom text notifications, provided through Digital Publishing Suite. Notify customers of new folio content through custom text messages, without having to integrate with a third-party push notification service. In addition, measure customer reaction to push notifications, including the number of readers who opt-in to receiving push alerts.
RBS Customer Success Video
Show: Adobe Marketing Cloud
For RBS, data is king. If you can't measure it...you don't do it. RBS relies on Adobe Analytics, Adobe Target, and Adobe Experience Manager. They have seen that when they Target content to customers when they returned to their site, and they put it on the home page, they found that people were 70-80% more likely to engage and adopt the product.