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Show: Adobe Social
Discover how Adobe Social helps companies solve key social challenges and maximize social impact. This video details how data and insights from Adobe Social can help marketers improve content, reach the most relevant audiences, optimize conversions, and scale social content and data across the organization.
Maximizing your content marketing impact in the B2B world
Show: Adobe Summit 2014
Maximizing your content marketing impact in the B2B world (Adobe Summit 2014; Session S610)
DPS Summit APAC - University of Queensland: The Race to Capture the Undergrad Student
Digital publishing is a new world for many and the jury’s still out about a number of aspects of it. How then do we make good strategic decisions about taking our publications into the digital space? What do our audiences want and will they download app editions regularly? What expertise is needed, how can we bring new skills into our workplaces, or are we better to outsource? What technology should we adopt and how quickly? And how can we be sure we continue to maximize the potential of digital publishing? Lesley will address these questions and others in the context of The University of Queensland’s early entry into digital publishing among Australian universities.
Vueling Airlines automates cross-channel digital marketing with Adobe Media Optimizer, Adobe Analytics, and Adobe Target
Show: Adobe Marketing Cloud
Learn how Vueling Airlines manages campaign forecasting, improves the results of advertising investments, and maximizes the reach and effectiveness of cross-channel campaigns using Adobe Marketing Cloud.
Hogarth - WPP productions & Adobe Anywhere
Show: Adobe Anywhere
Hogarth is a leader in marketing implementation, providing production and transcareation across media channels for global clients. Learn how Hogarth will use Adobe Anywhere to increase efficiencies and maximize benefits to client projects.
Using the Configurator to Spec Your Perfect Workstation
Karl Soule shows you how easy it is to use this new tool, jointly developed by Adobe and Intel, that automatically specs out a high-performance workstation that fits your workflow. It even shows you how quickly you will recoup your investment!
ROX (Return on Experience): What to measure, how to measure, what to expect
Show: MAX 2011 Envision
Learn how to plan, calculate, and measure customer value and business ROI in order to maximize return from multichannel solutions for customer experience management. While focusing on the key returns from customer experience efforts, this session will also provide best practices for planning, prioritizing, and measuring your customer experience projects. We’ll provide examples of customer value and business returns from CEM projects to illustrate ways to balance the needs of the customer with the needs of the business.