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"marketing data"

Adobe Digital Distress Study
Adobe Digital Distress Study
Animated infographic with results from Adobe's U.S. research study, "Digital Distress: What Keeps Marketers Up at Night?," highlighting how marketers lack confidence in their digital marketing prowess, correlate digital marketing proficiency with company performance, and question if they truly know whether or not their marketing is working.
  • Social
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,941
  • Added: Sep 23, 2013
  • Runtime: 00:01:37
  • Tags: data, digital marketing, Adobe digital marketing, adobe marketing, advertisers, digital marketers, infographic, marketers, marketing cloud, marketing data
You Can't Trust Marketers
You Can't Trust Marketers
80% of CEOs say they can’t trust marketers. So we asked people on the street in Cannes, France if they trust marketers. In this episode, hear the latest from Cannes Lions attendees about marketing and see what some folks are doing to usher in a new age of marketing credibility.
  • Marketing Cloud
  • Product Version: CC
  • Views: 340
  • Added: Jun 26, 2013
  • Runtime: 00:03:34
  • Tags: Test & Target, analytics, digital marketing, Adobe Marketing Cloud, Experience Manager, Media Optimizer, Scene 7, marketing automation, marketing data, social media
Episode 11
Episode 11
Lori is joined by Tony DeYoung, who outlines a case study of using an Acrobat PDF Portfolio with an embedded survey form as a new method for collecting marketing data.
  • Acrobat.com
  • Views: 633
  • Added: Apr 06, 2010
  • Runtime: 00:05:41
  • Tags: acrobat, case study, PDF Portfolio, Survey
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