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"marketing collateral"

DPS Summit APAC - Responsive Content. Is it a Reality for Brands?
DPS Summit APAC - Responsive Content. Is it a Reality for Brands?
Consumers demand more of brands. How do brands then communicate and produce content to attract and retain customers? Gone are annual reviews of marketing collateral and websites. Brands must react to market conditions, reflect current trends and capture current market trends on the spot as they are evolving. Brands must produce content that grabs customers in the moment. Can brands learn from an industry which has a history of producing fresh content, daily weekly or monthly? Is responsive content a reality for brands?
  • Digital Publishing Suite
  • Views: 63
  • Added: Nov 13, 2013
  • Runtime: 00:24:08
  • Tags: APAC, DPS, Digital Publishing, Summit
Digital Publishing: Riding the Next Wave of Corporate Publishing
Digital Publishing: Riding the Next Wave of Corporate Publishing
Learn about the next wave in digital publishing: how corporate publishers are taking advantage of highly designed, immersive reading experiences. See how corporate publishers are using digital publications on tablet devices to extend their brand and engage their audiences through real-world examples and case studies. Hear from leading companies how digital customer publications, marketing collateral, retail catalogs, event guides, annual reports, and other documents are already being used to engage users with extended information.
  • InDesign
  • Creative Suite Design Premium
  • Creative Suite Master Collection
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,814
  • Added: Oct 04, 2011
  • Runtime: 00:59:34
  • Tags: corporate publishers, digital customer publications, marketing collateral, retail catalogs
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