Filter by :
370 results found on

"marketers"

John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 360
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
ASOS Success Story Video
ASOS Success Story Video
ASOS, a leading global online retailer of fashion and beauty products, uses Adobe Analytics to engage customers through its website and digital apps and to gain meaningful insights that drive business.
  • Marketing Cloud
  • Product Version: CC
  • Views: 3,362
  • Added: Aug 15, 2014
  • Runtime: 00:02:44
  • Tags: Adobe Analytics, Adobe Marketing Cloud
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
  • Marketing Cloud
  • Product Version: CC
  • Views: 787
  • Added: Aug 07, 2014
  • Runtime: 00:01:53
  • Tags: Adobe Marketing Cloud, Adobe Media Optimizer, Monarch; Monarch Airlines, Search optimization, The Monarch Travel Group
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns. STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”
  • Marketing Cloud
  • Product Version: CC
  • Views: 210
  • Added: Aug 05, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Media Optimizer; Adobe Marketing Cloud; search optimization, social optimization
IG Group capitalizes on on new markets with Adobe Marketing Cloud
IG Group capitalizes on on new markets with Adobe Marketing Cloud
With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
  • Marketing Cloud
  • Product Version: CC
  • Views: 350
  • Added: Aug 04, 2014
  • Runtime: 00:02:18
  • Tags: Adobe Media Optimizer; Search optimization; social optimization, IG Group, • Adobe Marketing Cloud
Ford Motor Company
Ford Motor Company
Ford Motor Company wants drivers of its vehicles to always feel like the automaker is there for them. That’s why the company uses Adobe Marketing Cloud solutions to help deliver the human connection of the dealership with personalized and optimized content through its digital channels.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,557
  • Added: Jul 10, 2014
  • Runtime: 00:02:38
  • Tags: Adobe Analytics, Adobe Marketing Cloud, Adobe Target
Adobe Innovation Sessions Korea 2014
Adobe Innovation Sessions Korea 2014
Digital marketers and marketing innovators from industry leading companies in Korea talk about what they liked about the Adobe Innovation Sessions and why they attended.
  • Marketing Cloud
  • Product Version: CC
  • Views: 93
  • Added: Jun 30, 2014
  • Runtime: 00:03:53
  • Tags: Email, Target, Adobe, Analytics, Big Data, Campaign, Corss-channel, Data-driven, Digital Marketing, Display
Amway Leverages Adobe Experience Manager to Enable Distributor Success
Amway Leverages Adobe Experience Manager to Enable Distributor Success
Amway, a leading direct sales organization, standardized on Adobe Marketing Cloud to improve efficiencies and collaboration for its global distributors. The Adobe solution enables Amway to deliver marketing solutions that boost productivity and promote local brand strategies while maintaining consistency.
  • Marketing Cloud
  • Product Version: CC
  • Views: 490
  • Added: Jun 20, 2014
  • Runtime: 00:02:10
  • Tags: Adobe Experience Manager; Adobe Marketing Cloud
BET Networks Customer Success Video
BET Networks Customer Success Video
Adobe Social helps BET Networks better understand the correlation between social data and television. As a result, BET is on the way to unlocking the full potential of social media monetization.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,375
  • Added: Jun 10, 2014
  • Runtime: 00:02:15
  • Tags: Adobe Marketing Cloud, Adobe Social
Marriott -- Adobe Summit Customer Success Video
Marriott -- Adobe Summit Customer Success Video
For Marriott, it is very clear that digital is not a phase. Digital has to be a part of the company's DNA. Adobe Marketing Cloud allows you the opportunity to prioritize and provide customers the right experience at the right time. With Adobe, Marriott has driven gross bookings and Marriott Rewards enrollments.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,762
  • Added: Jun 09, 2014
  • Runtime: 00:01:44
  • Tags: Adobe Marketing Cloud, Adobe Target
Copyright © 2014 Adobe Systems Incorporated. All rights reserved.
Use of this website signifies your agreement to the Terms of Use and Privacy Policy and Cookies