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What is Genesis?
What is Genesis?
Learn about Adobe Genesis. Genesis automates the integration of all your digital marketing tools into one central location. See how applications, data, and processes are more effective in this analytics-empowered digital marketing ecosystem. Consolidate measurement and reporting, identify targets and segments within your customer base, and optimize marketing efforts.
  • Genesis
  • Views: 1,380
  • Runtime: 00:06:38
  • Tags: digital marketing, getting started, Genesis
EP6 - Summit 2012 News and Secrets
EP6 - Summit 2012 News and Secrets
In this episode we cover a bunch of announcements from Summit 2012. Pearce talks about social attribution just announced at Summit. He also gives away some information intended only for Summit guests!

Adobe Summit Keynote



Summit Tech Track Resources



More information about SAINT­Bernard Enter­prise Edition



More information about CVP

  • Views: 267
  • Runtime: 00:07:13
  • Tags: digital marketing, marketing, summit, aurigemma, insights, news, pearce, secrets, tech, tmi
Overview of Search Engine Marketing
Overview of Search Engine Marketing
Review the basics of Search Engine Marketing account structure heirarchy and controls. Learn what you need to keep in mind when creating campaigns, ad groups, and so on.
  • SearchCenter
  • Views: 703
  • Runtime: 00:04:59
  • Tags: digital marketing, getting started, SearchCenter
Swisscom Success Story Video
Swisscom Success Story Video
The largest telecommunications provider in Switzerland wants to understand each user in front of every device. That’s why Swisscom uses Adobe Marketing Cloud solutions, including Adobe Analytics, Adobe Target, and Adobe Experience Manager. By uniting its digital marketing with Adobe Marketing Cloud, Swisscom collaborates easily to drive results, including an average uplift of 40% from web testing.
  • Marketing Cloud
  • Product Version: CC
  • Views: 174
  • Added: Aug 21, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Target
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
  • Marketing Cloud
  • Product Version: CC
  • Views: 420
  • Added: Aug 07, 2014
  • Runtime: 00:01:53
  • Tags: Adobe Marketing Cloud, Adobe Media Optimizer, Monarch; Monarch Airlines, Search optimization, The Monarch Travel Group
Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
With a digital presence reaching 62 markets, Philips began looking for a new web content management system that would better meet current and future needs. “At first, we thought that this would be a project just for IT, but as we looked closer at web content management systems, we realized that a more complete system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner, consumer website at Philips. Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital experience for its male grooming product line. The company decided to make Adobe Marketing Cloud, including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online digital presence for websites across all markets, corporate domains, and even eventually its global intranet.
  • Marketing Cloud
  • Product Version: CC
  • Views: 328
  • Added: Aug 05, 2014
  • Runtime: 00:03:22
  • Tags: Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Target
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