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IG Group capitalizes on on new markets with Adobe Marketing Cloud
Show: Adobe Marketing Cloud
With offices in 16 countries, IG Group is a world-leading retail financial derivatives trading company. Leveraging its international networks, IG Group provides clients with an array of speculative products and trading platforms that allow them to access financial markets.“We spent a great deal of time manually optimizing paid search bids or managing social media content,” says Elliott. “With the Adobe Media Optimizer solution in Adobe Marketing Cloud, we can automatically optimize paid search and social marketing campaigns, which gives us more time to work on expanding business.” With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
FrameMaker 12: Format Table Rows
Show: FrameMaker 12 Features
Watch this short, simple video to discover how easy it is to use "Row Format" options in FrameMaker 12 tables to control which row pairs always stay on the same page. This method eliminates manual "page breaks" in tables that can lead to unwanted white space on pages when you reduce table content through editing.
Show: Adobe Youth Voices
Migrant workers in Beijing are often stereotyped as a group of people who do manual work with little education and income. There are quite a lot of people who see them as robots who are strong but emotionless. They are judged by their work and low status. However, this documentary explores a deeper side and has found that they are not numb. Aside from following their daily routines, they also manage to take time from their weighty duties to live their lives to the fullest. As former farmers, migrant workers remain an unspoiled character of simplicity and purity, which allows them to fit into the city life. Moreover, their love of life enables them to survive and thrive.
Working with albums
Understand how you can use an album to gather photos together - with files from different folders. Learn how you can manually sort and rearrange the photos in an album, and also add photos to multiple albums. Find out more in the Photoshop Elements 12 Essential Training course with Jan Kabili.
Manually adjusting audio level
Show: Learn Audition CC
When you need to avoid specific sounds in an audio clip or reduce the volume of a certain section of audio, one technique is to simply adjust the clip's level. In this tutorial, you'll learn how to manipulate the audio level of a waveform in Audition. Learn more from the full course on lynda.com.
Sarah O'Keefe: Tech Communicators Need to Focus on the Business
In this STC/Adobe booth interview, Sara O'Keefe raises some important issues. "We need to make a shift over to being identified as people who make content which affects the business." Sarah would like to see more of a focus on case studies and how a solution would actually affect the overall business. How does info need to be produced in a fashion that will make it effective. It may no longer be just a tech manual.
Camera Settings Video Tutorial
Show: Learn Adobe Youth Voices
The act of taking a picture or shooting a video can be easy and fun, however, moving beyond the camera’s auto-settings can produce better looking images and video. In this tutorial, you will learn how manually adjusting your camera’s focus, color balance, and exposure can significantly improve the look of your images and video.