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Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
With a digital presence reaching 62 markets, Philips began looking for a new web content management system that would better meet current and future needs. “At first, we thought that this would be a project just for IT, but as we looked closer at web content management systems, we realized that a more complete system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner, consumer website at Philips. Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital experience for its male grooming product line. The company decided to make Adobe Marketing Cloud, including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online digital presence for websites across all markets, corporate domains, and even eventually its global intranet.
  • Marketing Cloud
  • Product Version: CC
  • Views: 402
  • Added: Aug 05, 2014
  • Runtime: 00:03:22
  • Tags: Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Target
Travix use Adobe Target to generate 10%+ Conversion rates
Travix use Adobe Target to generate 10%+ Conversion rates
Learn how Travix easily set up variables filters and tests over multiple domains across the globe. Using Adobe Analytics and Adobe Target that helps them get improved conversion rates over 10%.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,953
  • Added: Jul 17, 2014
  • Runtime: 00:02:08
  • Tags: Adobe Experience Management, Adobe Target, Commerce, Customer journey, The Netehrlands, Travel
Adobe Innovation Sessions Korea 2014
Adobe Innovation Sessions Korea 2014
Digital marketers and marketing innovators from industry leading companies in Korea talk about what they liked about the Adobe Innovation Sessions and why they attended.
  • Marketing Cloud
  • Product Version: CC
  • Views: 84
  • Added: Jun 30, 2014
  • Runtime: 00:03:53
  • Tags: Email, Target, Adobe, Analytics, Big Data, Campaign, Corss-channel, Data-driven, Digital Marketing, Display
Introduction to Adobe Enterprise Dashboard
Introduction to Adobe Enterprise Dashboard
Adobe Enterprise Dashboard is the central location for managing your organization’s relationship with Adobe. It enables the IT administrators to manage users, allocate Adobe entitlements, get support, and plan your deployment. This video will guide you through the various scenarios you might have to use for your organization.
  • Creative Cloud
  • Views: 1,330
  • Added: Jun 13, 2014
  • Runtime: 00:11:04
  • Tags: Creative Cloud for enterprise, Dashboard, account management
Lord Abbett: Streamlined, Multichannel Publishing
Lord Abbett: Streamlined, Multichannel Publishing
See how Lord Abbett, a U.S.-based money management firm cuts publishing time to market by 50% and engages customers with mobile apps using Adobe Digital Publishing Suite and Adobe Experience Manager
  • Digital Publishing Suite
  • Views: 1,264
  • Added: Jun 03, 2014
  • Runtime: 00:03:28
  • Tags: apps, content management, financial services, marketing, mobile, Adobe Experience Manager, Digital Publishing Suite, content marketing, investments, mobile marketing
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