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"magazine metrics"

Time Inc's Best Practices for Measuring Performance of Digital Magazines
Time Inc's Best Practices for Measuring Performance of Digital Magazines
Learn how Time Inc is developing industry best practices for organizing and analyzing digital magazine metrics. In this 2014 Adobe Marketing Summit presentation, Rory O'Flynn, Executive Director, Digital Research, Time Inc, shares their sophisticated approach, including standardizing on seven KPIs that work across all publications, developing an audience segmentation strategy, identifying time periods in which to report against and more.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,077
  • Added: Apr 18, 2014
  • Runtime: 00:25:36
  • Tags: Omniture, analytics, device, digital magazines, iPad , Adobe Analytics, Digital Publishing, Digital Publishing Suite, InDesign, Time
Danny Winokur: Digital publishing turns a new page (Short)
Danny Winokur: Digital publishing turns a new page (Short)
Adobe's Danny Winokur provides a perspective on how Digital Publishing Suite is helping customers deliver targeted marketing programs - bolstered by subscriber data and innovative reader on-boarding capabilities - to drive dramatic growth in magazine and newspaper app readership, as well as merchandising and advertising revenue.
  • Views: 191
  • Runtime: 00:26:46
  • Tags: DPS, Danny Winokur, Digital Publishing Suite, InDesign, magazine metrics, summit 2013
Danny Winokur: Digital publishing turns a new page (Long)
Danny Winokur: Digital publishing turns a new page (Long)
Adobe's Danny Winokur provides a perspective on how Digital Publishing Suite is helping customers deliver targeted marketing programs - bolstered by subscriber data and innovative reader on-boarding capabilities - to drive dramatic growth in magazine and newspaper app readership, as well as merchandising and advertising revenue.
  • Views: 0
  • Runtime: 00:00:00
  • Tags: DPS, Danny Winokur, Digital Publishing Suite, InDesign, magazine metrics, summit 2013
National Geographic: The evolution of a publishing legend (Short)
National Geographic: The evolution of a publishing legend (Short)
In 1888, the National Geographic Society was founded for "the increase and diffusion of geographical knowledge." The first issue of National Geographic magazine was soon published, quickly becoming known for its stunning and pioneering photography that captured the imagination of the average citizen. Declan Moore shares how National Geographic has evolved from analog to digital, web and mobile while positively thriving in the shifting world of publishing.
  • Views: 358
  • Runtime: 00:06:03
  • Tags: DPS, Declan Moore, Digital Publishing Suite, InDesign, National Geographic, magazine metrics, summit 2013, tablet growth
National Geographic: The evolution of a publishing legend (Long)
National Geographic: The evolution of a publishing legend (Long)
In 1888, the National Geographic Society was founded for "the increase and diffusion of geographical knowledge." The first issue of National Geographic magazine was soon published, quickly becoming known for its stunning and pioneering photography that captured the imagination of the average citizen. Declan Moore shares how National Geographic has evolved from analog to digital, web and mobile while positively thriving in the shifting world of publishing.
  • Views: 495
  • Added: May 22, 2013
  • Runtime: 00:36:57
  • Tags: DPS, Declan Moore, Digital Publishing Suite, InDesign, National Geographic, magazine metrics, summit 2013, tablet growth
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