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App of the Week - GE Inspired
GE Inspired Magazine, published six times a year by GE Appliances on the iPad, showcases features and benefits of GE Appliances’ new product innovations. This publication is a must-have for appliance aficionadoes. Digital Publishing Suite allows GE to show video of the new features in action, as well as buttons and slideshows to thumb through showrooms.
App of the Week - Men's Health on iPhone
Men's Health on the iPhone embraces the smartphone user experience and tailors its content to the small screen. Audio overlays allow readers to sit back and listen to a story with their headphones. Health enthusiasts can carry workout routines in their pockets. Content is well organized and easy to navigate, enjoyable for any loyal or new reader of Men's Health.
Vanity Fair: Storytelling on Tablets
Show: Digital Publishing
Vanity Fair uses Digital Publishing Suite to tell great stories. The same team that builds the print version assembles the digital edition, creating a seamless experience across platforms. Although the technology has changed, the process of telling stories remains the same. By publishing on the tablet, Vanity Fair reaches a broad audience, some of whom have never purchased a print version.