SpeedGrade marketing manager Eric Philpott speaks with London-based cinematographer and colorist Will Read about his integrated approach to filmmaking and the importance of color grading in digital workflows.This interview was recorded at the SpeedGrade 10th anniversary event in November 2013.
Product Version: CC
Apr 29, 2014
Creative Cloud, SpeedGrade, cinematography, color grading. Color correction, look design, postproduction. filmmaking
Gavin Campbell, freelance illustrator & graphic designer, discusses how he is drawn to lighting effects, photo-illustration and compositing, creating a sense of movement via kinetic and electric energy.
Apr 01, 2014
Create Now, Gavin Campbell, New Creative Meet Up
David Sheldrick, a student at the London College of Fashion, explains how he is using Creative Cloud to edit his collection of editorial fashion photos just like the professionals: "With Creative Cloud that's where the journey of the photo begins!"
Visit www.adobe.com/go/davidmadethis to find out more about the #madethis campaign and #CreativeCloud.
Product Version: CC
Feb 07, 2014
David, case study, education, student, After Effects CC, Behance, Creative Cloud, Illustrator CC, Photoshop CC, UK
London-based student, Marina Viktorsson, from Central Saint Martins, tells us just how Creative Cloud is helping to fuel her passion for graphic design. Marina is one of three students featuring in our 'Make It With Creative Cloud' campaign.
Visit www.adobe.com/go/marinamadethis to find out more about the #madethis campaign and #CreativeCloud.
Product Version: CC
Feb 07, 2014
case study, education, student, Creative Cloud, Illustrator CC, InDesign CC, Marina, UK, madethis, student and teacher edition
This entertaining presentation reviews the aspects of the pipeline starting with initial sketches, character development within Photoshop & Flash, Adobe Story for organising the writiers teams, through the quick turnaround storyboard and animatic with Premiere Pro and Audition, to the final animation, colour grade and conform with Premiere Pro, After Effects and Speedgrade.
First Series: 40 x 7 minute episodes
Core Age Group: 2-6
Production Budget: 1.8 million Euros, produced at Karrot Animation, London
Broadcast on CBeebies internationally as well as SVT, YLE, NRK, S4C and ABC Australia.
Delivery : March 2013 (Eps 1-20) and October 2013 (Eps 21-40)
Distributed and Licensed by BBC Worldwide
In September and October 2013 leaders in the field of digital magazines, newspapers and corporate publications came together during several DPS Summit (EMEA) events in Hamburg, Stockholm, Paris and London to share successes, best practices, and challenges with their peers. Check out the London event highlights.
Oct 24, 2013
event, highlights, DPS, Digital Publishing Suite, Digital Publishing Summit EMEA 2013, London, UK, United Kingdom
Are you leaving PLA performance on the table? Google's ever-evolving Product Listing Ads is a huge source of both revenue and frustration. Although these ad units can be troublesome because they rely too heavily on Google's All Products target, using broad product targeting and guessing at initial bids for new products are not the quick fixes they appear to be. Find out how Adobe Media Optimizer portfolio bid optimisation and sparse data modelling can improve your PLA performance.
Victor Helpap, shop-apotheke
Paid social media revenues are predicted to grow from the $4.6 billion cited in 2012 to over $9.2 billion in 2016. These figures account for investments in all facets of paid social media advertising. As marketers and advertisers rationalise this very real advertising channel in their entire paid media mix, new opportunities to reach customers, create engagement, broaden brand awareness, and encourage direct response continue to present themselves.
Twitter: Bruce Daisley, Director
Hotels.com: Bastiaan Ellen, Director, Social Media Marketing
Industry analysts forecast that Western European brands will spend over $4.4 billion on mobile advertising by 2016. Yet this spend level represents only a minor share of the total digital ad spend. Given consumers' adoption and use of smartphones and tablets, the imbalance between media time spent and advertising is clearly an industry problem. However, some marketers are moving forward with mobile-specific campaigns and seeing success with mobile ads in driving customer acquisition.
Dailymotion: Damien du Chéné, VP Strategy & Marketing. Zalando: Sebastian Grebasch, Head of SEA/Mobile Marketing
The combination of advanced bid rules and strong portfolio algorithms make Adobe Media Optimizer the most powerful bidding platform in the industry. Learn how customers have improved their bidding strategies by taking advantage of multiple attribution perspectives. Unlock the other 50% of actionable signals from your keywords that are being ignored by simplistic rules or single-metric portfolio objectives. This consistent segmentation framework empowers search marketers to define success with more accuracy than ever before. Discover which patterns you can start applying to your keywords today to improve efficiency and volume. potential
iConText: Timofey Putintsev, Business Development Director
The analytics landscape is evolving towards more data, more complexity and, hopefully, more insights. What was known as "web analytics" a few years ago is now "digital analytics", incorporating more than just the web. "Predictive analytics" are just around the corner. But will "customer analytics" be the next big step? Will it save those of us who embrace the change?
PWC: Matthew Tod, Partner, Consulting
Exposing the relationships between online interactions and how they impact your offline customer profiles is crucial for successful retention models. Membership organisations can no longer afford to make decisions on web analytics data alone if they want to identify and optimise their membership numbers. Hear how a large organisation is effectively segmenting its customers based on their online and offline behaviour to retain existing customers, grow new customers, and optimise its marketing.
Channel 4: Simon Ricketts, Viewer Insights Manager
Top-of-the-chart practitioners from across Europe review best practices for performing analysis, optimising online performance, and driving more value from analytics. These experts reveal their tips, tricks, and power strategies for getting the most out of your analytics efforts.
Vueling Airlines: Adam Barnes, Web Analyst
Philips: Willem Corbijn, IT business specialist -- NPS, Marketing and Digital Analytics
Scandic Hotels, Therese Reuterswärd
Dispel the myth that social media is worthless by putting it into context with your other marketing efforts. Join Paddy Power's Johnny Devitt, to learn how social media has fundamentally changed the way marketers and analysts think about online advertising. Discover how the most innovative companies are tracking social interactions to revenue conversions. This session covers: Best practices for social measurement based on Facebook experiences and research Tactical recommendations for optimising current measurement practices The types of content and social campaigns that drive success on Facebook.
Paddy Power: Johnny Devitt, Head of Social & Display Media
How Amnesty International is leveraging social media, mobile, and other cutting edge digital technology to protect human rights around the world. This session will include success stories as well as tackling the complexities of operating an NGO at global scale in the digital age.
Amnesty International: Paulina Goodwin, Digital Content Manager
Tanya O'Carroll, Project Officer, Technology and Human Rights,
Get a closer look at Adobe Social during this hands-on product overview. Review core capabilities and new functionality, and learn about how to best leverage Adobe Social to engage customers, amplify reach, and demonstrate social marketing ROI.
Consumers expect—and want—highly relevant digital experiences, but many are suspicious of being targeted because they've encountered poor experiences before. Marketers are challenged to offer compelling and relevant content that provides customer experience satisfaction while meeting key business objectives. Learn how you can utilise your consumer and performance data to deliver tailored, personalised experiences that resonate with your visitors and drive conversion.
Consumers are often overwhelmed with irrelevant content and frustrated when they cannot easily find what they want or need. Digital marketers find it challenging to engage a diverse array of visitors on a personal level and present a tailored, functional path through their web or mobile site to successful conversion. They must quickly identify and deliver the most relevant, engaging experience at each critical point of interaction throughout a customer's journey. We know, we know—easier said than done. But by the end of this session, you will have 10 tips and tricks to make personalization easier and more effective.
Is your content more valuable and relevant than your competitors? Do you find yourself competing on price wars online? Instead of joining this rat race, differentiate through a great mobile experience that no one can match. Launching an app successfully involves more than great design and coding. By providing a sticky mobile app that offers a phenomenal user experience, you could earn a spot on the home screen and become part of your audience's daily routine.
Creating and managing content that drives brand awareness and customer demand is challenging. Coupling that with the need to create personalised experiences across a mobile or social channel is an entirely different ball game. Marketers are scrambling to achieve a competitive advantage and get a leg up on the competition. Discover first-hand the top-10 marketing must haves that all content marketers and strategists need to get ahead of the competition and how Adobe Experience Manager can make your brand shine.
At our Digital Marketing meetup in London a few weeks ago, we got talking to our community about the value of social media for businesses - from measuring ROI to developing a strategy. Check out what they had to say (and see if you can spot yourself!).
Learn more about Adobe Social: http://adobe.ly/LikeSocial
Product Version: CC
Sep 06, 2012
Social Media , Adobe Digital Marketing, Adobe Social, Social Media Marketing, Social Media ROI, Social ROI, Social Value, Social for Business
Birgitta Hosea, Course Director at Central Saint Martins, London, talks about how the use of industry standard Adobe products are helping their students to gain better results, enabling them to secure successful careers.