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"leadership"

SapientNitro: Connecting with the
SapientNitro: Connecting with the "always-on" customer (Long)
Today’s consumer is always on and always connected. Learn from Alan Schulman, VP of Global Digital Marketing & Brand Content at SapientNitro, how companies should evolve their organizations to take advantage of this new paradigm; how to transform brands for digital; and what it takes from a marketing leadership, execution, and measurement approach to be successful. 
  • Digital Publishing Suite
  • Views: 79
  • Added: Jun 02, 2014
  • Runtime: 00:24:35
  • Tags: mobile, Alan Schulman, DPS, Digital Publishing Suite, SapientNitro, content publishing, mobile marketing
SapientNitro: Connecting with the
SapientNitro: Connecting with the "always-on" customer (Short)
Today’s consumer is always on and always connected. Learn from Alan Schulman, VP of Global Digital Marketing & Brand Content at SapientNitro, how companies should evolve their organizations to take advantage of this new paradigm; how to transform brands for digital; and what it takes from a marketing leadership, execution, and measurement approach to be successful. 
  • Digital Publishing Suite
  • Views: 19
  • Added: Jun 02, 2014
  • Runtime: 00:02:09
  • Tags: mobile, Alan Schulman, DPS, Digital Publishing Suite, SapientNitro, content publishing, mobile marketing
Suzanne Mescan: Component Content Management Advantages
Suzanne Mescan: Component Content Management Advantages
Suzanne Mescan of VASONT SYSTEMS discusses how component content management solutions (CCMS) differs from traditional CMS. Component content management stores content at the topic or sub-topic level, which is ideal for technical communications. This allows a chunk of "documentation" to be authored one time and used multiple times throughout publications, saving time and cost in translation and other areas.
  • Technical Communication Suite
  • Views: 66
  • Added: Dec 12, 2013
  • Runtime: 00:01:45
Steve Walker: Structured Authoring Talent Shortage
Steve Walker: Structured Authoring Talent Shortage
Steve Walker discusses how there is a talent shortage of content creators who are experienced in creating structured content. Walker maintains that recent software development trends have made it easier to new talent to "come up to speed" in creating structured content. He cites Adobe tools as a particularly good example of "starting you in structure" and maintaining structure as central through the entire publishing cycle.
  • Technical Communication Suite
  • Views: 82
  • Added: Dec 12, 2013
  • Runtime: 00:01:16
Sarah O'Keefe: Creative Approach to Technical Content
Sarah O'Keefe: Creative Approach to Technical Content
Scriptorium's Sarah O'Keefe discusses why it is so important that we step back from the "way we always used to do it" to create content, and re-examine our mission-critical goals to define a strategy. Sarah makes it clear why we all have to think beyond just publishing to print and delivering content in English for a domestic audience.
  • Technical Communication Suite
  • Views: 93
  • Added: Dec 12, 2013
  • Runtime: 00:01:03
Noz Urbina: Developing, Planning & Delivering Structured Content
Noz Urbina: Developing, Planning & Delivering Structured Content
Industry stalwart, Noz Urbina, discusses how the importance of intelligently structured content has increased even more in recent years. Urbina maintains that clients who continue top author "flat" unstructured documents of "blocky" web pages will soon become "invisible" as far as their clients are concerned. Urbina recommends that content creators consider upgrading to more capable tools well suited to structured content; Adobe Tech Comm Suite is one example.
  • Technical Communication Suite
  • Views: 55
  • Added: Dec 12, 2013
  • Runtime: 00:01:10
Neil Perlin: Control & Consistency in Print & eBook
Neil Perlin: Control & Consistency in Print & eBook
Author Neil Perlin discusses the importance of using a processional Help Authoring Tool (HAT) like Adobe RoboHelp to achieve topic-based content that has control and flexibility for publishing to print of screen. Perlin shares how a traditional book that he published in the late 1980s took 4 months to go through the process. His first book published with RoboHelp took only 8 hours, and his latest book published to print and eBook took only 2.5 hours.
  • RoboHelp
  • Technical Communication Suite
  • Views: 78
  • Added: Dec 11, 2013
  • Runtime: 00:01:39
Brenda Huettner: Expanding role of multimedia in Tech Doc
Brenda Huettner: Expanding role of multimedia in Tech Doc
Brenda Huettner shares exciting developments in how graphics, especially video, are replacing traditional text-oriented training steps. Huettner observes that many "static" screen grabs are being replaced by intelligent software simulations, like the ones that she creates with Adobe Captivate. The lines between video production and traditional "tech doc" continue to blur.
  • Captivate
  • Technical Communication Suite
  • Product Version: CC
  • Views: 260
  • Added: Dec 11, 2013
  • Runtime: 00:01:12
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