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Monarch Airlines improves ROI with Adobe Media Optimizer
Show: Adobe Marketing Cloud
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
RoboHelp 11: Keyboard Shortcuts for Inserting Objects
RoboHelp projects frequently require repetitious actions like inserting graphics, inserting drop-down text or editing Index keywords. Watch this brief video to discover how simple keyboard shortcuts can reduce your editing time by at least 40% in these instances.
RoboHelp Search: Increase rankings with keywords in H1 Headings
A good strategy for search in RoboHelp 11 is to carefully select keywords and place them where they will affect your search results rankings the strongest. One way is to put literal search rankings in H1 and H2 headings. Watch this brief video to master this simple technique.
RoboHelp Search: Increase ranking with keywords in topic properties
RoboHelp 11 gives you a great degree of control over search results from your projects. Discover how to associate keywords with topic properties to elevate search rankings for topics where your keywords may not literally appear in visible text.
Technical session: From keywords to advanced queries: Building a social listening program with Adobe Social
Show: Adobe Summit 2014
Technical session: From keywords to advanced queries: Building a social listening program with Adobe Social (Adobe Summit 2014; Session S726)
ROBOHELP 10: See Also Keywords
RoboHelp 10 has the power to create "See Also" keywords that can be associated with multiple topics. Once you have accomplished this, you can use a wizard to create link controls that will navigate back to the topics associated with See Also. In this brief video, Adobe product evangelist Maxwell Hoffmann shows you how to create a simple pop-up link tied to 4 topics from a "See Also" keyword. You can do it too!
Bid Evolution: Applying Advanced Attribution Models in Rules and Portfolios
Show: Adobe Summit 2013
The combination of advanced bid rules and strong portfolio algorithms make Adobe Media Optimizer the most powerful bidding platform in the industry. Learn how customers have improved their bidding strategies by taking advantage of multiple attribution perspectives. Unlock the other 50% of actionable signals from your keywords that are being ignored by simplistic rules or single-metric portfolio objectives. This consistent segmentation framework empowers search marketers to define success with more accuracy than ever before. Discover which patterns you can start applying to your keywords today to improve efficiency and volume. potential Presenters: iConText: Timofey Putintsev, Business Development Director
iConText optimizes paid search advertising spend for Russia's largest classifieds site, Avito.ru, using Yandex
Show: Adobe Marketing Cloud
Learn how iConText uses Adobe Media Optimizer for Search for its customer, Avito.ru, working with Russia's largest search engine, Yandex, to fine tune contextual searches with keyword performance modeling. Using Adobe Media Optimizer for Search, iContext changed more than 600,000 bids in 30 days to optimize paid search advertising spend for Avito.ru.