John Mellor, VP, Business Development & Strategy, delves into the changes marketers need to make to reinvent themselves for the digital age with the three P's: Process, People and Products. He also introduces the results from the Adobe Digital Marketing Maturity assessment.
At DMexco Frank Puscher hosted a Social ROI panel. Panellists included John Mellor VP of Strategy & Business Development for Digital Marketing Adobe; Suresh Vittal, VP of Strategy, Adobe Campaign; Joel Flammann, MD, Publicis Munich and Alexander Rossman of St. Gallen University who have recently published a report on Social ROI
Product Version: CC
Sep 27, 2013
Social Media , Alexander Rossman, Cologne, DMexco, Frank Puscher, Germany, Joel Flammann, John Mellor, Publicis, Social
Brands everywhere are wrestling with the best ways to balance the pressures of consumer expectations and business demands as they prepare to move fully into digital. John Mellor, VP of Strategy for Digital Marketing, is joined onstage by Felix Baumgartner and several trailblazers who are leading the way in digital marketing to discuss why it’s time to take theleap—and why you don’t have to do it alone.
Mar 13, 2013
digital marketing, John Mellor, Taking the Leap