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App of the Week The New Yorker iPhone
The New Yorker was released on the iPhone on August 7, 2012. This video walks through the reader experience, including an intuitive information architecture that allows readers to navigate through sections and articles. It also provides "drawers" that include interactive and supplemental content, as well as share articles through social media.
The New Yorker Engages Readers on iPhone
The New Yorker uses Digital Publishing Suite to drive its mobile strategy, extending its high value print assets to tablet and smartphone platforms. Digital Publishing Suite allows The New Yorker to innovate without sacrificing layout and design, providing quality that readers and advertisers expect from such a high quality brand.