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"investments"

Adobe Partner Briefing 2013 - How partners can grow successful practices around Adobe Media Optimizer
Adobe Partner Briefing 2013 - How partners can grow successful practices around Adobe Media Optimizer
Bill Mungovan, Director Product Strategy walks us through the opportunities for partners around Adobe Media Optimizer and how your clients can receive peak return on investment by utilizing cross-channel advertising management & optimization.
  • Views: 26
  • Runtime: 00:08:10
  • Tags: adobe, Partners, summit, Adobe Media Optimizer, Adobe Partners, Bill Mungovan, digital marketing cloud, partner day, partner day briefing
Lord Abbett: Streamlined, Multichannel Publishing
Lord Abbett: Streamlined, Multichannel Publishing
See how Lord Abbett, a U.S.-based money management firm cuts publishing time to market by 50% and engages customers with mobile apps using Adobe Digital Publishing Suite and Adobe Experience Manager
  • Digital Publishing Suite
  • Views: 1,274
  • Added: Jun 03, 2014
  • Runtime: 00:03:28
  • Tags: apps, content management, financial services, marketing, mobile, Adobe Experience Manager, Digital Publishing Suite, content marketing, investments, mobile marketing
The digital boardroom - a fireside chat
The digital boardroom - a fireside chat
Digital is critical to the business: big investment and big risks mean digital initiatives are now a real boardroom issue. But what is it like to go in front of the board when you are driving a major project?
  • Views: 28
  • Added: May 20, 2014
  • Runtime: 00:30:53
Solution Tour
Solution Tour
Discover how Adobe Social helps companies solve key social challenges and maximize social impact. This video details how data and insights from Adobe Social can help marketers improve content, reach the most relevant audiences, optimize conversions, and scale social content and data across the organization.
  • Social
  • Product Version: CC
  • Views: 3,273
  • Added: Apr 04, 2014
  • Runtime: 00:06:52
  • Tags: Adobe Social, social ROI, social data, social measurment, social media
FrameMaker and DITA: Determine FrameMaker Savings with ROI Calculator
FrameMaker and DITA: Determine FrameMaker Savings with ROI Calculator
FrameMaker 11 can save you a great deal of time and money over seemingly "less expensive" XML solutions, due to the reduced time to create full formatting for all of your outputs. This brief video walks you through a carefully researched Return on Investment (ROI) Calculator that will identify "cash leaks" in many competitive XML or DITA solutions. Although the calculator is populated with typical, realistic values, you may swiftly customize it with your own data. Here is the URL shortcut to go to the calculator itself: http://adobe.ly/17QTK1K
  • FrameMaker
  • Technical Communication Suite
  • Views: 118
  • Added: Sep 11, 2013
  • Runtime: 00:06:52
  • Tags: DITA, Adobe FrameMaker, Consulting costs, FrameMaker 11, XLST, XML, XSL-FO, cost calculator
FrameMaker for Word: How to use the FM vs Word Savings Calculator
FrameMaker for Word: How to use the FM vs Word Savings Calculator
Go to our microsite at www.douwriteright.com and try out the savings calculator. This brief video walks you through a hypothetical workload that one Word user may have, when contemplating upgrading to FrameMaker. Product Evangelist Maxwell Hoffmann discusses the logic behind each categories, and even attempts to lower the savings by reducing hourly rates or the scope of the project. You'll soon discover that no matter how modest your project scope is, if it is real technical documentation, FrameMaker will save you a substantial amount of money. You can certainly save enough to cover the cost of your FrameMaker licenses.
  • FrameMaker
  • Technical Communication Suite
  • Views: 139
  • Added: Aug 26, 2013
  • Runtime: 00:13:03
  • Tags: FrameMaker, ROI, Word, TCO, cost comparison, cost justification, justifying FrameMaker, return on investment
Vueling Airlines automates cross-channel digital marketing with Adobe Media Optimizer, Adobe Analytics, and Adobe Target
Vueling Airlines automates cross-channel digital marketing with Adobe Media Optimizer, Adobe Analytics, and Adobe Target
Learn how Vueling Airlines manages campaign forecasting, improves the results of advertising investments, and maximizes the reach and effectiveness of cross-channel campaigns using Adobe Marketing Cloud.
  • Views: 642
  • Added: Aug 19, 2013
  • Runtime: 00:03:33
  • Tags: SiteCatalyst, AdLens for Search, Adobe Analytics, Adobe Media Optimizer, Adobe Target, Airline, International Airlines Group, Marketing Cloud, Test&Target, Transportation
Lenovo Adobe Marketing Cloud Video
Lenovo Adobe Marketing Cloud Video
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud: Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer. Years ago, Lenovo went through a strategic assessment to see what was working on the website and Adobe offered ideas on potential opportunities. Ashish Braganza from Lenovo was tasked with achieving an 8-fold ROI on the Adobe investment. He achieved a 12-fold return. In Australia, Christopher Jowsey has seen a 20:1 ROI on search investments. On this video, check out some of the cool things that Lenovo is doing with Adobe solutions.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,199
  • Added: Jul 31, 2013
  • Runtime: 00:03:58
  • Tags: Adobe Marketing Cloud; Adobe Analytics, Adobe Media Optimizer, Adobe Social; Lenovo; Ashish Braganza; Ajit Sivadasan, Adobe Target, Christopher Jowsey, Marketing Cloud
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