Sarah O'Keefe: It's Not About the Tool
In this STC/Adobe interview, Sara O'Keefe maintains that your search for a solution should not start with a focus on what tools to select for authoring. You starting point should be determining what type of relevant, business-critical content you need to deliver. Do you need to deliver high quality PDF? Can your users be happy with web and mobile access only? Will your content require a certain type of metadata? How will you manage your content? Once you have answered these questions, then you can qualify and determine which authoring tools will best suit your needs.